18 November 2016

Digital Santa Presents – Page Speed

Welcome to the first addition of our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. This week, Digital Santa is focusing on the speed of his reindeer. A.K.A. page speed. It’s a factor that everyone considers when it comes to user experience, …

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Predictions 2017: Digital Marketing
14 November 2016

Predictions 2017: Digital Marketing

My annual digital marketing predictions are now in their ninth year, with a fairly respectable past success rate . I’m particularly pleased with my prediction last year that adblocking would be a big story in 2016. So, as this year draws to a close, what might 2017 have in store for us? Here are my predictions for the next 12 months: …

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Election Special: How Hilary Got Trumped
14 November 2016

How Trump Won The Social Media Battle

  So how did Trump pull off one of the biggest upsets in election history? There are plenty of factors that helped him secure his victory but a key role was undoubtedly social media. The non-stop media coverage of him as a candidate made it clear that other Republican candidates would soon be forgotten. With his already pre-existing celebrity status …

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Social media predictions
10 November 2016

Predictions 2017: Social Media

Social media moves so fast, our favourite platforms constantly update features. Usually just as we’ve got used to the last update. In such a fast paced environment we’ve witnessed both platforms and features that have failed spectacularly, and we’ve also seen some huge successes. The year is almost over so here are our going social media predictions for 2017. Live content …

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4 November 2016

Predictions 2017: SEO

SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve. With that in mind, …

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3 November 2016

Predictions 2017: Content Marketing

We are very close to the end of 2016, the time when we need to take a step back and reflect on where our digital road has taken us, and where it might lead us next. Having followed all of the content trends that developed in 2016, we’ve looked into our crystal ball to find how content marketing will develop …

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28 October 2016

How to remove the skeletons from your SEO closet

As the horror of Halloween dawns upon us, we’re uncovering old SEO practices that used to improve your Google ranking but are now definitely not a good idea. More important than getting a costume to frighten your friends, more important than trick-or-treating: this Halloween, it’s time to wade through those cobwebs and make sure you’ve removed all the skeletons from your SEO …

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27 October 2016

SEO Halloween Horrors to Avoid

With over one billion websites existing on the World Wide Web today, ranking high up on Google is a terrifyingly competitive playing field. But Google’s ever-evolving algorithm means that cheating your way to the top just won’t cut it. This Halloween, we will take you through the top SEO horrors you simply should not do, so that you can avoid …

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21 October 2016

How to AMPlify your SEO

We live in a mobile-first world and your target customers expect mobile browsing speed to match the fast pace of their lives. It is therefore hardly surprising that 40% of  people bounce off websites that haven’t been loaded in 3 seconds or less. With this in mind and to allow webmasters to help load their content faster, Google and Twitter joined forces to …

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20 October 2016

Zoogle: Google’s Algrorithm Menagerie #5 Penguin

Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Fifth in the zoo of Google’s algorithm updates is Penguin. We’ll be telling you everything you need to know about …

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