16 May 2012

5 reasons brands don’t need to advertise on Facebook

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook bubble over?” Let’s be clear. …

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14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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14 May 2012

Tamar help TeamGB with launch of infographic series

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation to get behind them. The …

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17 April 2012

The Top 10 start-ups next on Mark Zuckerberg’s shopping list?

We all know Facebook just bought Instagram for a whopping $1 billion. Well, Mark Zuckerberg only went and bought something again – acquiring customer loyalty mobile startup ‘Tagtile’ just yesterday. With Facebook domination happening left, right and centre, here’s a list of the other remaining top-ranking startups that we reckon may possibly tempt this currently acquisitive tech giant to pounce …

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4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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28 March 2012

Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited this year because in addition …

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27 March 2012

Are you getting ROI or an RO’Lie’?

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the  most overused figure in business and arguably the most misleading! Make no mistake, I’m on the …

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6 March 2012

International SEO and the perils of duplicate content

Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. www.xyz.ie or www.xyz.fr Option 2: …

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