4 November 2011

Video Killed the Complacent Star

A few months ago I blogged that investing in video content to share via social channels could give a brand a distinct advantage over its competitors. Respected fashion digital expert, Tony King, delivered the same message recently in his keynote presentation at the Fashion Forward Digital Conference.  King stressed that successful digital campaigns need to go beyond selling in the …

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1 November 2011

October’s top digital news – Round-up

Welcome to October’s Top Digital News from Tamar. Here we’ve outlined the month’s top news so you are up-to-date about all the big goings-on in the digital space. Facebook introduce ‘People Talking About’ metric After last month’s f8 conference, Facebook made it clear that they want to be about ‘emotional connections’. We’ve seen the scrapbook themed timeline, and heard about …

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1 November 2011

Facebook’s EdgeRank, in a nutshell

If you’ve not come across EdgeRank before, I wanted to give a quick round-up of what it is, why you should care about it and some tips on how you can influence it. These tips apply just as much to marketers and Facebook page owners as they do to individual users. So whether you want to get your Facebook brand …

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31 October 2011

Google Buying Yahoo: Thoughts and Theories

Last week news hit from the Wall Street Journal publishing that Google were in talks with private equity firms in buying Yahoo’s core business. With the news spreading like wild fire, many speculators are wandering how Google could possibly benefit from this? When I first heard about this I came about it from an SEO perspective (as you would imagine!), …

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28 October 2011

Twitter: Do You Know Who You’re Talking To?

A new Twitter tool has gone live today that will give brands and individuals the opportunity to know their followers better.  Know Your Twitter Followers, a new product launched by Schmap, takes a look at public data contained in your followers’ Twitter accounts such as bios and locations, and through a series of algorithms, offers a summary of your community …

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26 October 2011

Should you use a paid-for analytics tool?

Webtrends vs Google Analytics – a short comparison With continuous advancements to free web analytics tool like Google Analytics, it’s often wise to ask the question: when is the right time to pay for paid analytics tools such as Webtrends or Omniture? And is it worth spending that much money on these expensive tools when small or medium size companies …

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24 October 2011

How the Networked Economy can help your link building strategy

For my latest post, I wanted to emphasize the significance of creative link building using promotions or give-aways. The most fascinating aspect for me is that I was introduced to the importance of link building and the “value of free”, theoretically during my university days, without even realizing it. However, now that I am actually applying and experiencing this theory …

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24 October 2011

Could Apple’s Siri be a threat to search engines?

Now that Siri has been “out” for a couple of weeks, the Apple-buying public have had a chance to get used to its features – and its “quirks” too. It’s about this sort of time (based on the release of similar “game-changing” products in the past) that the shine starts to fade and the gripe-list begins getting longer. But Apple …

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