4 October 2012

Marketeers Take Heed! Google Update Their Webmaster Quality Guidelines.

  Earlier this week, Google announced that they had updated their Webmaster Quality Guidelines (or SEO Bible, as it is colloquially known). While their core message, “focus on the user”, remains unchanged, the overseers of search did stress that social media, PR, affiliate marketing, and SEO would now be playing a more predominant role in helping Google ascertain search engine …

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3 October 2012

#SMWGOLD this time last week…

…we struck gold at our fantastic Social Media Week panel event – ‘Did London 2012 Win Social Olympics Gold?’ If you weren’t able to join us up in Skyloft in the Millbank Tower and sadly missed out on having the pleasure of holding gold medals, don’t worry – we’ll happily fill you in on all that took place at #SMWGOLD. We can …

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18 September 2012

The Olympics, Social Media and Transport – Oh my!

Unless you’ve spent your summer on a tiny uninhabited island in the middle of the Pacific Ocean, you’ll already be very aware of the presence that social media had in the 2012 Olympics. Social elements were incorporated into just about every part of the Olympics – so much so that they have been acclaimed as the “most social Olympics” ever. …

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13 September 2012

Apple iPhone 5 | Special event – the recap

Months of heated hearsay finally came to a climax yesterday, as tech giant Apple unveiled their highly-anticipated iPhone 5. The event took place at the Yerba Buena Center for the Arts (YBCA), a venue which has a history for hosting new Apple product launches. However, the iPhone 5 had to settle for sharing the limelight, as upgrades for iTunes, the …

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12 September 2012

7 ‘must have’ elements of retail SEO

The average online customer is now more information-driven than ever before – with a propensity to automatically refer to search engines for anything on his/her mind. And the world of online shopping is no different. As a result, When it comes to online marketing for retail brands, presence and visibility in search engines (Google especially) is obviously critical. After having …

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