7 December 2011

Foursquare is Where It’s At

The digital world is buzzing these days with talk of various location based service companies, apps and future projects. In recent news, Facebook has acquired the popular location based app Gowalla and hired much of their Austin, Texas based staff to join the team in Silicon Valley in an effort to make Facebook more location based. Meanwhile, Foursquare, Gowalla’s biggest rival, …

Continue Reading
5 December 2011

‘Inside Facebook’ reveals the true value of users

“Inside Facebook” is a must see for any Facebook user, especially if your only point of reference to date has been the Oscar-award winning flick, The Social Network. Facebook is nothing without its users and it’s about time that all users truly understood their value. Throughout the documentary a reporter’s voiceover repeatedly asserted that trust in the platform is key …

Continue Reading
30 November 2011

It’s beginning to look a lot like…

As our office Christmas trees arrive and festive tunes play from our iPod speakers I’m in a Christmassy mood and looking for the best ways to spread some cheer over the next few weeks. Here are just a few of my favourite finds. nerdy + festive = awesome Postagram It may seem regressive to turn all your tweaked and improved …

Continue Reading
29 November 2011

#SAScon Mini November 2011 Roundup

Last week on Thanksgiving, I attended SAScon Mini up in charming city of Manchester.  There were many ideas flying around during the sessions – here are my favourite finds: Method Marketing Has a Role in Digital.  For optimal conversion results, you need to LIVE the experience.  This all makes me feel like Peggy twirling a pencil on Mad Men deep …

Continue Reading
23 November 2011

Fighting the backlash – what went wrong for Moleskine?

I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. A shortlist of 100 designs will be chosen by a jury and published, with the final winner announced in December, receiving €5,000 and seeing their …

Continue Reading
21 November 2011

Why you need to be investing more into social media

Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last blog post, I hold my hands up to my biased ways, and the product that I am (of the environment that I work in). However …

Continue Reading