17 October 2012

Google ‘Disavow’ tool aims to end the perils of bad links

In a move which was almost inevitable after recent changes to the way Google treat ‘bad’ links, the search giant have now launched a new tool to allow webmasters to effectively ignore potentially bad links. In an announcement made by their “king of spam” Matt Cutts, Google launched the ‘Disavow’ tool alongside a blog post which explains how to use …

Continue Reading
4 October 2012

Marketeers Take Heed! Google Update Their Webmaster Quality Guidelines.

  Earlier this week, Google announced that they had updated their Webmaster Quality Guidelines (or SEO Bible, as it is colloquially known). While their core message, “focus on the user”, remains unchanged, the overseers of search did stress that social media, PR, affiliate marketing, and SEO would now be playing a more predominant role in helping Google ascertain search engine …

Continue Reading
3 October 2012

#SMWGOLD this time last week…

…we struck gold at our fantastic Social Media Week panel event – ‘Did London 2012 Win Social Olympics Gold?’ If you weren’t able to join us up in Skyloft in the Millbank Tower and sadly missed out on having the pleasure of holding gold medals, don’t worry – we’ll happily fill you in on all that took place at #SMWGOLD. We can …

Continue Reading
18 September 2012

The Olympics, Social Media and Transport – Oh my!

Unless you’ve spent your summer on a tiny uninhabited island in the middle of the Pacific Ocean, you’ll already be very aware of the presence that social media had in the 2012 Olympics. Social elements were incorporated into just about every part of the Olympics – so much so that they have been acclaimed as the “most social Olympics” ever. …

Continue Reading
13 September 2012

Apple iPhone 5 | Special event – the recap

Months of heated hearsay finally came to a climax yesterday, as tech giant Apple unveiled their highly-anticipated iPhone 5. The event took place at the Yerba Buena Center for the Arts (YBCA), a venue which has a history for hosting new Apple product launches. However, the iPhone 5 had to settle for sharing the limelight, as upgrades for iTunes, the …

Continue Reading