9 November 2012

Google Redesign Their Search Engine Results Page

Earlier this week, Google unveiled a redesign of their search engine results page (SERP). Nowadays, more of us are accessing the internet via smartphones and tablets; heeding this technological shift, the overseers of search have decided to revamp their SERP so that it’s more consistent (in terms of user experience) across smartphones and tablets as well as PC’s. So what’s new? …

Continue Reading
7 November 2012

Statistics, big data and neutral mathematical models are the big winners of #Election2012

After months of anticipation, over 31 million tweets, one million votes and weeks of campaigning, Barack Obama, beat Romney (did we ever doubt it?) to be re-elected US President for four more years. No surprise for this ‘Twitter election’, as the results were announced, the tweet stream went into frenzy, hitting a peak of 327,452 Tweets per minute. What did …

Continue Reading
6 November 2012

Will social media votes count in #Election2012?

Later today, November 6th 2012,  we will finally find out if social media has predicted the outcome of the 2012 US Presidential election, dubbed by many the ‘Twitter election’.  Obama had a much trumpeted social media presence back in his 2008 election campaign, but this is the first election where both candidates have had very active presences, and a clear …

Continue Reading
5 November 2012

How to Successfully Use Social Media For Sales

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high levels of revenue by 2015, it would seem to indicate that sales teams and social media managers need to work closely together in order to …

Continue Reading
2 November 2012

Facebook Trial New Timeline Format

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, and testing a new format. The new format sees all the posts in a single column, on the left, and then activity modules in a …

Continue Reading
1 November 2012

Online vs. Bricks and Mortar Shopping

New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores. Out of 2,071 adults, 83% choose to use online shopping to make purchases. Among the 34-44 age group, 85% prefer e-commerce. The  report looked at devices consumers use when researching and purchasing travel, retail, banking and …

Continue Reading
29 October 2012

Tamar’s Apps to Tap | Sleep Cycle App

Now that the clocks have gone back, and the nights are getting darker – let’s face it – we’re all getting sleepier. This dull autumnal weather and coldness in the mornings makes us want to hibernate as getting out of bed becomes more and more of a challenge.We wanted to be able to wake up feeling relaxed, rested and ready …

Continue Reading
26 October 2012

A year on…my life at Tamar!

For those of you that aren’t privileged enough to know who I am…I’m Oliphant, but everyone calls me Oli. If we haven’t met, you might have heard of me on Twitter or seen me on Instagram…I’m the CEO at Tamar…Well okay I’m not CEO yet, but it’s going to happen, I’m young, I’ve got time. My Mum is Helen Booth and I’ve been here …

Continue Reading
24 October 2012

Tamar and our CEO are placed at the heart of social media London community, according to new map

It’s official – Tamar and our CEO Tanya Goodin are right at the centre of the social media community in London, as depicted on GigaPan’s social media London map, which shows visually the connections between the top 1,000 social media companies and experts in London. Our CEO Tanya Goodin is at the heart of the map, right under Stephen Fry …

Continue Reading
24 October 2012

The tablet market just got a bit smaller…

Yesterday, just a mere 41 days after announcing the iPhone 5, Apple unveiled the next generation of their iPad – the iPad mini. The tablet market is currently booming as print publishers are increasingly developing content for that format; it was revealed last week that both The Guardian and Observer are ‘seriously discussing’ ending their print editions and Newsweek confirmed …

Continue Reading