4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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28 March 2012

Britain’s pure-play digital brands use social media to turn in 27% YOY revenue growth

Today at Tamar we’re launching the 3rd infographic in our BrandLove series, “Britain’s Best Loved Digital Brands” – the 2012 edition. Like the first infographic in our BrandLove series, the table ranks pure-play digital brands using Tamar’s proprietary algorithm which combines social community sizes and annual revenue to calculate our “love” metric. We’re especially excited this year because in addition …

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27 March 2012

Are you getting ROI or an RO’Lie’?

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the  most overused figure in business and arguably the most misleading! Make no mistake, I’m on the …

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6 March 2012

International SEO and the perils of duplicate content

Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that are available in optimising internationally: Option 1: New country-specific domains – hosting the international presences on entirely new domains i.e. www.xyz.ie or www.xyz.fr Option 2: …

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1 March 2012

Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands

Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around changes to the Facebook ad platform; brand “stories” (aka ads) appearing in news feeds; a new “premium” service to feature ads on mobile; and a …

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29 February 2012

Brands, be flawsome to be awesome.

One of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined a neat buzz word for this, ‘flawsome’. In a nutshell, brands who want to be truly awesome online have got to be prepared to reveal …

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24 February 2012

Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed

This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How brands think they can get away with it in the days of social media is beyond me, but they still try. Let’s dive straight in… …

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24 February 2012

SES London – Tamar presentation slides

Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I gave a talk about how SEO folk can bolster their search campaigns by using social media. Usually at events like these, the organisers ask presenters …

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14 February 2012

Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved? Is it …

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