26 June 2012

Are Tom Daley and Jess Ennis Team GB’s ‘hottest’ athletes?

Published today, exactly one month to go before the opening ceremony for the London 2012 Olympics, Tamar’s Sports Index Vol 4 looks at the popularity of Google searches for the currently selected Team GB athletes and throws up some interesting results. The report looked at each Team GB athlete name by search volumes in the UK and ranked the athletes …

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12 June 2012

How will new ‘Trolling’ laws affect brands online?

New legislation being proposed by the government could see an end to the practice of Internet trolling, it is being reported today. Under the planned legal changes, sites like Facebook would be forced to reveal the IP address of anybody accused of abuse, libel or defamation – provided a legal case has been made. In a “you scratch my back” …

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7 June 2012

For Queen, Country & Twitter – the Diamond Jubilee online

The Queen’s Diamond Jubilee celebrations sent social media platforms into a frenzy over the weekend, with connected users taking to social networks to air both joy and frustration at the major events as they were broadcast on TV. Twitter went into overdrive, with the River Pageant and Buckingham Palace concert both providing rich opportunities for tweeting. At several points over …

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16 May 2012

5 reasons brands don’t need to advertise on Facebook

The stir created by GM announcing they’re pulling all their paid ad spend from Facebook, just days before the latter’s IPO, has created more than a few online ripples. Digital Industry commentators and journos are now rushing to get out articles entitled “is this the beginning of the end for Facebook?” and “Is the Facebook bubble over?” Let’s be clear. …

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14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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14 May 2012

Tamar help TeamGB with launch of infographic series

I’m delighted that today TeamGB has launched the first in a series of three London 2012 infographics, produced by Tamar. We’re very keen as an agency to support our national team and we hope the infographics series will help spread information about the team in an exciting visual way that will encourage the whole nation to get behind them. The …

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17 April 2012

The Top 10 start-ups next on Mark Zuckerberg’s shopping list?

We all know Facebook just bought Instagram for a whopping $1 billion. Well, Mark Zuckerberg only went and bought something again – acquiring customer loyalty mobile startup ‘Tagtile’ just yesterday. With Facebook domination happening left, right and centre, here’s a list of the other remaining top-ranking startups that we reckon may possibly tempt this currently acquisitive tech giant to pounce …

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4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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