12 September 2012

7 ‘must have’ elements of retail SEO

The average online customer is now more information-driven than ever before – with a propensity to automatically refer to search engines for anything on his/her mind. And the world of online shopping is no different. As a result, When it comes to online marketing for retail brands, presence and visibility in search engines (Google especially) is obviously critical. After having …

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5 September 2012

Go for Gold with Tamar at Social Media Week London

Here at Tamar we have long been fans of the ‘Social Media Week’ movement, and this year we’re  holding our most exciting event to date. On the 26th of September at the stunning ‘Skyloft‘ on Milbank, Tamar will be hosting an event entitled ‘Did London 2012 Win Social Olympics Gold?‘ – a talk/panel which will not only give you some …

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17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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15 August 2012

‘TweetyTwelve The Review’ : Part 3 – Socialympics Medal Table

If you’ve visited Tamar.com over the last couple of weeks you’ll have seen our daily Socialympics Medals Table keeping track of how official Olympic teams have fared in social media channels throughout the games. In today’s edition of ‘TweetyTweleve The Review’ we’ll be sharing some of the most interesting finds from the data. Our medal table included the number of Facebook fans, …

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6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

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26 July 2012

Is Social the new SEO? The diminishing line between SEO and content…

This blog post published by Forbes last week has generated a tonne of debate in the digital marketing world, looking at whether SEO will stay dominant, or if the name of the game is ‘quality content’ now instead.  As most of us will know, Google has made no attempts to hide its love of high-quality content for websites. The last …

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