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What’s that tweet worth? Analytwics have arrived

14 September 2011 | Henry Elliss

First off, I should apologise for the use of that hideous malapropism in the title – I couldn’t resist! Good news for those of us who use Twitter as part of our marketing plan – [...]

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A new social media platform where it’s okay to judge a book by its cover

7 September 2011 | Ashley Turner

If you’re an avid fashion blog reader, you’ve probably seen various posts and tweets about OOTD’s (outfit of the day), showing photos of the blogger, taken in a long mirror or by an accomplice and [...]

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Analytics Focus: Nedstat custom reporting (Report Builder)

6 September 2011 | Alex Christie

I’m sure most analysts would agree when I say custom reporting is without a doubt one of the most important features within any analytics package. I’m also sure you won’t mind me saying that having [...]

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Quality vs. quantity

5 September 2011 | Asad Imam

In my previous blog I mentioned how search engines are utilizing social signals to reward fresh and original content on websites. Essentially, a link has a better chance of achieving a higher search engine position [...]

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Google’s next skirmish in the social media wars

2 September 2011 | Tanya Goodin

No one in the search world was remotely surprised when it surfaced this week that Google is making plans to turn its +1 button into tool that will help it ‘improve search quality’. A spokesman [...]

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Facebook to jump on the photo filter craze

1 September 2011 | Milly Diaz

According to a Harvard Business School report released earlier this year, 6 billion photos are uploaded on to Facebook each month! The ability to easily share photos without quantity limitations is one reason why Facebook [...]

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The endless possibilities of mobile connectivity

30 August 2011 | Liz Morray

I spent my bank holiday weekend in a field, I’m sure that a lot of other people did too. All was super, as expected: wonderful friends, great music, dodgy weather. One thing I did expect [...]

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Has the internet changed how we read?

26 August 2011 | Sarah Graveling

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book [...]

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Twitter images, Facebook Privacy, Instagram and more – news roundup

25 August 2011 | Henry Elliss

I should probably point out right at the start of this post that this ISN’T a post about the news about Steve Jobs resigning from his post at Apple. Not because it’s not extremely relevant [...]

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Who has the power – blogs or brands?

24 August 2011 | Annie Wakefield

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. [...]