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Facebook in U-Turn over unpopular ad feature

10 January 2014 | Valentin Boulan

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of [...]

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Rap Genius SEO: where did it all go wrong?

7 January 2014 | Valentin Boulan

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have [...]

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10 Digital Marketing Predictions for 2014

18 December 2013 | Tanya Goodin

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting [...]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings [...]

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Facebook loves Google – What Facebook marketers can learn from SEO

16 December 2013 | Henry Elliss

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are [...]

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Did #CyberMonday live up to the hype?

4 December 2013 | Aarti Ohri

As we speculated in our previous blog #CyberMonday has yet again proven to be a hit in the e-commerce world, with online sales increasing by 20.6% compared to 2012. The demand for mobile commerce has shot [...]

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#CyberMonday – the busiest day for ecommerce?

2 December 2013 | Tanya Goodin

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments [...]

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mChristmas – A mobile site (or app) is not just for Christmas

26 November 2013 | Tanya Goodin

Our mChristmas feature has been focused on mobile commerce in the run up to Christmas, because the festive period is such an important one for most retailers. However, providing an excellent online experience across all [...]

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Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final [...]

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mChristmas – Native browser vs App, how do you choose?

20 November 2013 | Henry Elliss

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone [...]