14 November 2012

Facebook launches couples pages!

We bet you were lying in bed recently thinking “I know what is really lacking from our relationship…a couples page on Facebook!” The chance to share all those ‘precious moments’, photos, posts, comments, and to be able to access it forever… We can hear thoughts of “I would just love to be able to take a virtual tour of my love …

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13 November 2012

Twitter has Plans to Introduce Instagram-Style Photo Filters

It’s hardly a surprise, to hear rumours, via New York Times, that Twitter would prefer it if users stayed on their platform, rather than using increasingly popular Facebook-owned Instagram, which is currently the booming photo publishing and filtering service of choice. There has of course, always been a concern that Twitter may stop allowing Instagram to post to it, or that …

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12 November 2012

TWIST! This week in social/search @TamarUK : 5-9th November

This week we published four blogs from the Tamar Team. If you didn’t get the opportunity to read them take a look now: 1. #Socialmedia How to successfully use social media for sales: Discussed research surrounding the prediction that social media will be used to bring in high levels of revenue by 2015. Discover the dos and don’ts of using social …

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9 November 2012

Google Redesign Their Search Engine Results Page

Earlier this week, Google unveiled a redesign of their search engine results page (SERP). Nowadays, more of us are accessing the internet via smartphones and tablets; heeding this technological shift, the overseers of search have decided to revamp their SERP so that it’s more consistent (in terms of user experience) across smartphones and tablets as well as PC’s. So what’s new? …

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7 November 2012

Statistics, big data and neutral mathematical models are the big winners of #Election2012

After months of anticipation, over 31 million tweets, one million votes and weeks of campaigning, Barack Obama, beat Romney (did we ever doubt it?) to be re-elected US President for four more years. No surprise for this ‘Twitter election’, as the results were announced, the tweet stream went into frenzy, hitting a peak of 327,452 Tweets per minute. What did …

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6 November 2012

Will social media votes count in #Election2012?

Later today, November 6th 2012,  we will finally find out if social media has predicted the outcome of the 2012 US Presidential election, dubbed by many the ‘Twitter election’.  Obama had a much trumpeted social media presence back in his 2008 election campaign, but this is the first election where both candidates have had very active presences, and a clear …

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5 November 2012

How to Successfully Use Social Media For Sales

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high levels of revenue by 2015, it would seem to indicate that sales teams and social media managers need to work closely together in order to …

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2 November 2012

Facebook Trial New Timeline Format

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, and testing a new format. The new format sees all the posts in a single column, on the left, and then activity modules in a …

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1 November 2012

Online vs. Bricks and Mortar Shopping

New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores. Out of 2,071 adults, 83% choose to use online shopping to make purchases. Among the 34-44 age group, 85% prefer e-commerce. The  report looked at devices consumers use when researching and purchasing travel, retail, banking and …

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29 October 2012

Tamar’s Apps to Tap | Sleep Cycle App

Now that the clocks have gone back, and the nights are getting darker – let’s face it – we’re all getting sleepier. This dull autumnal weather and coldness in the mornings makes us want to hibernate as getting out of bed becomes more and more of a challenge.We wanted to be able to wake up feeling relaxed, rested and ready …

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