15 February 2013

Twitter to start valuing your tweets – how will yours fair?

In an announcement this week, targeted at their Developer community, Twitter have launched a new attribute to their API which ranks/values individual tweets based on their effectiveness. Before you switch off and say “Twitter have API’d what to their Whosit now?”, let me clarify – whilst this is currently a “behind the scenes” change which will only be visible to …

Continue Reading
13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

Continue Reading
8 February 2013

Get Valentines sorted… with the help of your smart phone!

Well it’s the 8th February everyone, less than a week till Valentine’s day, so I’ve been having a browse for the best apps for the occasion. For those of you chaps who have a lovely lady to impress there’s the toptable app. Useful everyday but invaluable at this time of year. Your future happiness (at least for the rest of …

Continue Reading
7 February 2013

Google Places Poses Problems for Local Search

Local search can offer numerous advantages, especially for small brands just starting out. People often search for items and services within their area so developing a good local SEO campaign is crucial for success. However, Google Places has offered a series of problems for businesses when it comes to local search. The Problems What happens when your business has multiple …

Continue Reading
5 February 2013

Is Facebook’s rumoured location-tracking app a good idea?

We already know that Facebook has access to a whole load of data about you and your friends – rumour has it the social media giant is now looking into (silently) tracking your location with a new smartphone app. The unnamed app in-the-making will keep tabs on your real-time location as well as alert you when friends are nearby. What’s …

Continue Reading
4 February 2013

Superbowl – The effect for Twitter and Brands

We weren’t just looking for sporting wins in yesterday’s 2013 Super Bowl! Our eyes were on Twitter. The 2012 Super Bowl created an average of over 10,000 tweets per second and peaked at an outstanding 12,000 tweets per second. So we wanted to see if this year’s Super Bowl could break any more records. Odds-makers were expecting 17,000 tweets per …

Continue Reading
31 January 2013

The Tamar Team’s Twitter Take-over!

There’s nothing wrong with encouraging a bit of enjoyable competitiveness, which is why every day until next Friday 8th February (weekends not included), a member of the Tamar team is given the exciting challenge of taking absolute full control of the Tamar Twitter account for 24 hours! With Twitter being the fastest growing Social platform on the planet, we figured …

Continue Reading
31 January 2013

Twitter – Fastest growing Social Platform on the planet

Twitter’s number of active users grew 40% from Q2 to Q4 of 2012 – according to ‘Global Web Index’ this is equal to 288 million active users. (Active users are defined as those who have used or contributed to Twitter in the past month). Excitingly, 21% of the worldwide internet population uses Twitter on a monthly basis. However, only 51% …

Continue Reading