8 April 2013

TWIST- The Week in Search/Social from Tamar 1st-5th April 2013

We’ve published four blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: April Fools: Dating in Digital: We can help with you end your search for love: Did you fall for our April Fool’s creation ‘Dating In Digital’? Such a good idea that we …

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5 April 2013

So, you want to work in SEO?

Click on our careers page and you’ll discover that we’re hiring. In fact, we have been hiring for some time now… It’s not that we’re incompetent at promoting ourselves – far from! Instead, like most businesses, we’re selective when it comes to recruiting new talent. Tamar is a digital marketing agency; SEO, Social Media and Mobile are part and parcel …

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5 April 2013

Facebook Home: Another tech tweak or a paradigm shift for smartphone user experience?

Over a year ago, Mark Zuckerberg voiced a problem, “not enough people are using Facebook on their mobile phone”. Since then, there have been various rumours flying around. Yesterday, Zuckerberg announced what he hopes to be the solution… FACEBOOK HOME It isn’t a phone, nor is it an operating system. Zuckerberg describes Facebook Home as ‘a suite of apps’. With the ultimate …

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2 April 2013

Introducing Spotlight: The Model for Identifying Influencers | Health and Beauty

Blogging originally started off as a way for ordinary people to digitally document everyday life in the form of online diaries. However, within the last decade or so, the blogging trend has dramatically evolved causing a blogosphere explosion. The power of the ‘influencer’ is something that brands simply cannot afford to ignore. Good news! This month, it’s all about the …

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25 March 2013

TWIST- The Week in Search/Social from Tamar 18th-22nd March 2013

We’ve published three blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.Rankings are dead – long live conversion! : We all know how much the search environment has changed over the past two years; we discuss what the focus should now be for savvy …

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21 March 2013

Who’s visiting your website and what are they visiting it on?

  You only need to hop on a train at commuter o’clock to see the vast number and variety of mobile devices being used. But which demographic uses what devices and when do they use them? Now that would be some useful information for planning your online presence and marketing wouldn’t it? Headlines for ONLINE in the UK : The …

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19 March 2013

Pinterest on the right path to prove value to brands

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand Search Previously if you searched a brand name such as ‘Burberry’, the official Burberry board would be hard to find, with search results showing Burberry …

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19 March 2013

Rankings are dead – long live conversion!

We all know how much the search environment has changed over the past two years. The percentage of “not provided” visits has gone from tiny numbers and to double digit percentages. In this time we have seen Google’s algorithm updates rolled-out on a regular basis – with the Google Panda and Penguin updates making the biggest impact. However, despite these …

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15 March 2013

7 Reasons why robust social measurement ROCKS!

If you’ve been following my posts lately, you’ll have heard about TouchScore™ – Tamar’s social media measurement tool. I won’t go over old ground here – if you’ve not read them already, start with “How do you measure the effectiveness of social media? Introducing TouchScore™” and then go on to “TouchScore™ – why do we need effective social measurement?“. Right, …

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