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Tamar’s Friday #FailureToLaunch #10 – “QANTAS! JESUS CHRIST, QANTAS!”

25 November 2011 | Henry Elliss

It’s been a bumper week for funny videos this week. As with a few of the previous issues of FTL, some of them aren’t quite FAILs in the traditional marketing sense, but they’re all so [...]

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Fighting the backlash – what went wrong for Moleskine?

23 November 2011 | Sarah Graveling

I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. [...]

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Tanya Goodin’s Digital Predictions Infographic

21 November 2011 | Sarah Graveling

Tamar’s CEO Tanya Goodin has been predicting the digital future for a few years now, so as she’s just launched her latest predictions for 2012, we look back over the previous years as they’ve become [...]

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Why you need to be investing more into social media

21 November 2011 | Helen Booth

Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last [...]

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Tamar’s Friday #FailureToLaunch #9 – Dalston Superstars vs Sapient Nitro

18 November 2011 | Henry Elliss

Well, another week has passed by in a blur, and another crop of embarrassing marketing or media fails have revealed their ugly heads. It’s actually been a bumper month for FAILs – when we first [...]

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10 digital marketing predictions for 2012

17 November 2011 | Tanya Goodin

It’s time once again for me to stick my neck out and lay my next 12 months digital predictions on the line. The 2012 theme is very much one of integration; integration between digital and [...]

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Tamar’s Friday #FailureToLaunch #8 – Ashton Kutcher and the dancing shoplifter

11 November 2011 | Henry Elliss

Kutch-in-mouth One of Twitter’s biggest celebrity advocates, Ashton Kutcher, has decided to take a break from the micro-blogging site this week, after he caused uproar with a comment about a US football coach. The offending [...]

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Google ditching right-hand PPC ads… but why?

8 November 2011 | Henry Elliss

News this week from Google HQ reveals that Google are rolling-out a change to PPC ads in search results – namely, in some searches (presumably increasing over the coming months) users won’t see the traditional [...]

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Tamar’s Friday #FailureToLaunch #7 – Kardashians, Robbers & Guy Fawkes, Oh My!

4 November 2011 | Ashley Turner

Well, here we are again on a Friday afternoon, looking back at the major fails of the week and we’ve got some humdingers for you this week! Kris Humphries couldn’t keep up with the Kardashians! [...]

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Video Killed the Complacent Star

4 November 2011 | Milly Diaz

A few months ago I blogged that investing in video content to share via social channels could give a brand a distinct advantage over its competitors. Respected fashion digital expert, Tony King, delivered the same [...]