2 April 2013

Introducing Spotlight: The Model for Identifying Influencers | Health and Beauty

Blogging originally started off as a way for ordinary people to digitally document everyday life in the form of online diaries. However, within the last decade or so, the blogging trend has dramatically evolved causing a blogosphere explosion. The power of the ‘influencer’ is something that brands simply cannot afford to ignore. Good news! This month, it’s all about the …

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25 March 2013

TWIST- The Week in Search/Social from Tamar 18th-22nd March 2013

We’ve published three blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.Rankings are dead – long live conversion! : We all know how much the search environment has changed over the past two years; we discuss what the focus should now be for savvy …

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21 March 2013

Who’s visiting your website and what are they visiting it on?

  You only need to hop on a train at commuter o’clock to see the vast number and variety of mobile devices being used. But which demographic uses what devices and when do they use them? Now that would be some useful information for planning your online presence and marketing wouldn’t it? Headlines for ONLINE in the UK : The …

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19 March 2013

Pinterest on the right path to prove value to brands

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand Search Previously if you searched a brand name such as ‘Burberry’, the official Burberry board would be hard to find, with search results showing Burberry …

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19 March 2013

Rankings are dead – long live conversion!

We all know how much the search environment has changed over the past two years. The percentage of “not provided” visits has gone from tiny numbers and to double digit percentages. In this time we have seen Google’s algorithm updates rolled-out on a regular basis – with the Google Panda and Penguin updates making the biggest impact. However, despite these …

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15 March 2013

7 Reasons why robust social measurement ROCKS!

If you’ve been following my posts lately, you’ll have heard about TouchScore™ – Tamar’s social media measurement tool. I won’t go over old ground here – if you’ve not read them already, start with “How do you measure the effectiveness of social media? Introducing TouchScore™” and then go on to “TouchScore™ – why do we need effective social measurement?“. Right, …

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12 March 2013

Twitter release brand new stats – what do they mean?

Here at Tamar, it is probably evident to most people that we use and value social media platforms A LOT – with Twitter being one of our favourites.  With over two hundred million monthly active users, Twitter is undoubtedly one of the most powerful media companies in the world. Twitter brings brands together with their audience, and allows them to …

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11 March 2013

TWIST- The Week In Search/Social from Tamar 4th-8th March 2013

We’ve published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now:  1. TouchScore – Why do we need effective social measurement?  Discover why a holistic social media measurement tool is important. Find out how TouchScore can help your brand strategy.  2. Latest Facebook news feed release …

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8 March 2013

Latest Facebook news feed release – what does it all mean?

In what is fast becoming the most eagerly anticipated/dreaded moment in most Facebook users’ year, Facebook have this week announced the latest iteration of their news feed – making some pretty sweeping changes that will “change the way we use Facebook”… or something like that anyway. Don’t they say that every time? One thing is for sure – it’ll take …

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