29 August 2013

TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in the social media space? Just to recap, we have already covered the first three ‘touch’ components of TouchScore™ – visibility, involvement and participation. We have …

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27 August 2013

In the news: Are Police Forces Using Twitter Effectively?

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their official accounts to follow celebrities, sports teams and fashion brands. The police account for Lambeth, South London, was subject to complaints after it was found …

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22 August 2013

Tamar supports The Prince’s Trust in highlighting the exam pressure on young people

Last week, youth charity The Prince’s Trust launched a piece of research, based on interviews with 2,342 16-25-year-olds, revealing the effect of poor exam results on young people’s futures. The research found that one in three young people with fewer than 5 GCSEs graded A*-C expects to “end up on benefits” while young people with few qualifications were twice as …

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21 August 2013

TouchScore™ – how can you get consumers to interact with you online? | Sports Nutrition

If you have been following our blog in recent weeks then you should be familiar with TouchScore™ – a robust and future-proof holistic social measurement tool, which we built. In short, TouchScore™ allows brands to compare themselves against competitors using the following criteria (comprised of 100 different metrics and measurements): Visibility: how visible your brand is to consumers online, in …

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15 August 2013

How to measure the effectiveness of a link

If there’s anything the Tamar SEO team has really fine-tuned over the years, it’s how to assess the quality of an incoming link. Over the past 18 years we have assessed links to our clients’ websites on a wide variety of factors – as Google develop and change their algorithm, what they look for in a link has also changed. …

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13 August 2013

TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch up with the rest of us. As demonstrated with the world’s popular beverages brands in our first TouchScore™ post in this series, this week we’ve decided to …

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Beverages TouchScore
6 August 2013

TouchScore™ – how much impact does your brand have on consumers online? | Beverages

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ in all its future-proof and robust glory! Over the next couple of weeks, we’ll be evaluating some of the world’s leading brands across some of …

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