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International SEO and the perils of duplicate content

6 March 2012 | Asad Imam

Many brands are considering the huge potential of international expansion in the current economic climate and international SEO definitely presents a unique series of challenges for any digital marketer. There are three main strategies that [...]

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Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands

1 March 2012 | Tanya Goodin

Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around [...]

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Brands, be flawsome to be awesome.

29 February 2012 | Tanya Goodin

One of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined [...]

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Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed

24 February 2012 | Henry Elliss

This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How [...]

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SES London – Tamar presentation slides

24 February 2012 | Henry Elliss

Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I [...]

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McQ Live Stream on Facebook: Great Innovation or Social Media Suicide?

21 February 2012 | Ashley Turner

Every time London Fashion Week comes around, it’s just as certain that a social media innovation will occur as it is that it will rain. British Fashion Designers are creative, imaginative and seem to understand more [...]

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Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

14 February 2012 | Tanya Goodin

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot [...]

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Tamar’s Friday #FailureToLaunch #16 – “Spam, spam, spam and the Super Bowl”

10 February 2012 | Tanya Goodin

With the massive online buzz around the Super Bowl this week (tweets per second during the game hit a all-time high of 10,000, up from 4,000 last year) it was inevitable brands would be trying [...]

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10 Interesting things we learnt about Facebook through their IPO

3 February 2012 | Henry Elliss

Normally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on [...]

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Pinterest as a top traffic driver.

30 January 2012 | Liz Morray

You might have read our ‘Ultimate brand advocacy at Pinterest‘ blog by our Creative Director last year. Well we like to think that we’re pretty good at spotting the next big trends so we’re very [...]