16 February 2007

SES London – Day 3

It was another stonking day of search at yesterday’s SES London. The day began with a Meet the Crawlers session with representatives from Google, Yahoo!, MSN and Ask. It was a Q & A session – a great chance to quiz the spiders themselves – well their masters anyway. The best thing about the session was the absolute lack of …

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15 February 2007

Tagging Takes Off

New research has revealed that tagging is quickly becoming the new internal search tool of choice among many web users. More and more people are tagging their published content with descriptive keywords and phrases and the American Life project recently found that 28% of Americans who regularly use the Internet have tagged content. This business of intelligently tagging content is …

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15 February 2007

SES London – Day 2

Today I am going to make my post a bit shorter as it’s been a long (and rewarding) day at SES London. The day kicked off with the keynote conversation with Matt Cutts, in which he talked about spam in a very general way, about how the Google dance is over and the Everflux is the go, and touched on …

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14 February 2007

SES London – Day 1

Just in from catching up on the latest in the world of Search, paid and unpaid, at this year’s London Search Engine Strategies conference and I thought I’d share some of the nuggets I picked up over the day. It’s the first time I’ve been to SES and it’s been a rare treat to get to hear some of the …

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9 February 2007

Utilising videos for SEO!

One of the biggest things going on in Search at the moment is the new focus on link baiting. In a nutshell, link baiting means that rather than asking people for links in the traditional manner, you entice them to give you a link of their own accord by creating content they want to link to. The science behind link …

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6 February 2007

Search Engine Heatmaps

The heatmaps below were released by Enquiro Search Solutions as part of a white paper at the end of 2006. The paper is part of a study on user’s eye movements when using search engines. The take-home message from looking at the heatmaps is that the "golden triangle" of colour is where you and your site stand more chance of …

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6 February 2007

Search Engine Heatmaps

The heatmaps below were released by Enquiro Search Solutions as part of a white paper at the end of 2006. The paper is part of a study on user’s eye movements when using search engines. The take-home message from looking at the heatmaps is that the "golden triangle" of colour is where you and your site stand more chance of …

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5 February 2007

Wecome to Search

Here we will be commenting on the world of search engine optimisation, from current news and happenings, through to answers for commonly asked questions. This blog should be read by anyone with an interest in getting traffic through to their site from Search Engines, and who isn’t? Everyone from the seasoned SEO practitioners out there, through to people who are …

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2 February 2007

Microsoft starts its hard sell

This week saw the launch of Microsoft’s latest version of Windows Vista. For Bill Gates this is significant as it is his last big product launch as full-time boss of Microsoft. For Microsoft this was a major event as the Windows client OS accounts for 30% of their revenue and 60% of their operating income. Business analysts IDC forecast that …

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