27 February 2007

The Web 2.0 advertising machine

‘Web 2.0 has the ability to offer business opportunities that far surpass those of traditional marketing channels,’ says Laurel Papworth, Online Communities Strategist of consultancy World Communities. While perceived as being influenced by a bunch of tech-crazed teenagers operating in a virtual world of social media websites, research has revealed that more than half the visitors to popular social sites …

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27 February 2007

Measuring the ROI of your blog

Back in the office after a week of catching up on work after the conference and I’m determined not to lose all of the momentum gained by from the SES conference. After all the talk last week of social networking I thought it timely to raise the issue of measuring the value of social networking, blogs in particular. My colleague …

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23 February 2007

To blog or not to blog?

Are you blogging yet? Blogs are a great way in which to naturally expand your site with fresh relevant content. They can also be interesting and easily fed into aggregators and tagged by users. What you choose to add is up to you but think about adding commentary, press releases, new company information or respond to comments about your products …

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16 February 2007

SES London – Day 3

It was another stonking day of search at yesterday’s SES London. The day began with a Meet the Crawlers session with representatives from Google, Yahoo!, MSN and Ask. It was a Q & A session – a great chance to quiz the spiders themselves – well their masters anyway. The best thing about the session was the absolute lack of …

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15 February 2007

Tagging Takes Off

New research has revealed that tagging is quickly becoming the new internal search tool of choice among many web users. More and more people are tagging their published content with descriptive keywords and phrases and the American Life project recently found that 28% of Americans who regularly use the Internet have tagged content. This business of intelligently tagging content is …

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15 February 2007

SES London – Day 2

Today I am going to make my post a bit shorter as it’s been a long (and rewarding) day at SES London. The day kicked off with the keynote conversation with Matt Cutts, in which he talked about spam in a very general way, about how the Google dance is over and the Everflux is the go, and touched on …

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14 February 2007

SES London – Day 1

Just in from catching up on the latest in the world of Search, paid and unpaid, at this year’s London Search Engine Strategies conference and I thought I’d share some of the nuggets I picked up over the day. It’s the first time I’ve been to SES and it’s been a rare treat to get to hear some of the …

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9 February 2007

Utilising videos for SEO!

One of the biggest things going on in Search at the moment is the new focus on link baiting. In a nutshell, link baiting means that rather than asking people for links in the traditional manner, you entice them to give you a link of their own accord by creating content they want to link to. The science behind link …

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6 February 2007

Search Engine Heatmaps

The heatmaps below were released by Enquiro Search Solutions as part of a white paper at the end of 2006. The paper is part of a study on user’s eye movements when using search engines. The take-home message from looking at the heatmaps is that the "golden triangle" of colour is where you and your site stand more chance of …

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6 February 2007

Search Engine Heatmaps

The heatmaps below were released by Enquiro Search Solutions as part of a white paper at the end of 2006. The paper is part of a study on user’s eye movements when using search engines. The take-home message from looking at the heatmaps is that the "golden triangle" of colour is where you and your site stand more chance of …

Continue Reading