7 March 2007

Yahoo supports New NOYDIR Meta tags

Results on Yahoo! are jumping around to this week with re-indexing of web pages to support to the NOYDIR in the USA, Japan and Korea, and on to the UK soon. Andrea says: ‘This is a welcome move from the Yahoo! engineers. They have responded to the pleas of webmasters frustrated with having outdated URL titles and descriptions from the …

Continue Reading
6 March 2007

Yahoo! Launched Yahoo! Suggestion Boards

Yahoo! has recently announced the launch of its own digg – like service, Yahoo! Suggestion Boards. This service allows you to post comments and vote for them in a manner similar to Digg.com. However, this new service has been met by the complaints of digg users as it is accused of being too similar to the site. There are suggestions …

Continue Reading
5 March 2007

Google UK’s 2nd biggest Advertising Earner

Google’s UK advertising revenue has risen by 83 per cent to £825 million over the last year making them the second biggest advertising earner after ITV estimated at £1.47 billion. To give you a flavour of just how big search marketing is in the UK Google has now leapt into second place for revenue earnings from advertising with their revenues …

Continue Reading
5 March 2007

Search Personalisation

Search Personalisation is coming and it’s closer than you think! Personalisation is gaining more and more attention. Understanding what Google in particular is trying to do for their users helps us to figure out what is required for the sites we manage. If Personalisation takes off in the manner in which Google seem to think it will the impact will …

Continue Reading
2 March 2007

‘Industry leaders’ losing the Google race

There have been some alarming statistics doing the rounds in some SEO circles regarding the giant FTSE 100 companies and their almost non-existent web presence. It is startling to learn that less than a quarter of the premier brands and high street retailers in the UK appear on the first page of results for their primary keywords. With an estimated …

Continue Reading
1 March 2007

Security and Trust

While accessibility and usability are key to conversion, gaining the confidence of your customers is something that should not be forgotten either: SSL Certificates and VeriSign Secured Seals can help gain the trust and confidence of your customers/users, and this in turn will help maximise the conversion rate. While having certificates and security seals is important, it must be remembered …

Continue Reading
28 February 2007

User generated content reigns supreme:

With 5 out of the top 10 fastest growing web brands being based around user generated content on sites such as YouTube and Myspace, it’s evident that users are really starting to embrace this new phenomenon. More and more people base their purchasing decisions on comments and observations found on user review portals such as the Review Centre and Ciao. …

Continue Reading
27 February 2007

The Web 2.0 advertising machine

‘Web 2.0 has the ability to offer business opportunities that far surpass those of traditional marketing channels,’ says Laurel Papworth, Online Communities Strategist of consultancy World Communities. While perceived as being influenced by a bunch of tech-crazed teenagers operating in a virtual world of social media websites, research has revealed that more than half the visitors to popular social sites …

Continue Reading
27 February 2007

Measuring the ROI of your blog

Back in the office after a week of catching up on work after the conference and I’m determined not to lose all of the momentum gained by from the SES conference. After all the talk last week of social networking I thought it timely to raise the issue of measuring the value of social networking, blogs in particular. My colleague …

Continue Reading
23 February 2007

To blog or not to blog?

Are you blogging yet? Blogs are a great way in which to naturally expand your site with fresh relevant content. They can also be interesting and easily fed into aggregators and tagged by users. What you choose to add is up to you but think about adding commentary, press releases, new company information or respond to comments about your products …

Continue Reading