3 April 2007

Google mobile search and Yahoo! launches new publishing services

Tuesday saw Google release their upgraded WAP-based search to an interface that is more small-screen friendly, and which incorporates pared-down results and personalisation according to location. There is an option to add and remove info you want (such as stock updates to the home page), so reducing the number of clicks needed to get to the page you are looking …

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2 April 2007

Microsoft strikes a distribution deal with Lenovo

All new Lenovo computer systems – including ThinkPads, ThinkCentre desktops and Lenovo-branded PCs – will have Windows Live software and the Live.com tool bar pre-installed on their machines. This is a significant coup for Microsoft as, previously, on many workstations the Google applications package was the pre-installed software. Aidan says: ‘Lenovo is the third largest PC producer in the world …

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30 March 2007

Where in the world has my site gone?

We all know that results on Google will change, often from day to day. That’s the ‘everflux’ for you. But, even with these rolling changes, you get used to your site being within a range of positions. So, when you run a quick check early in the morning and your site isn’t there your heart suddenly stops – have we …

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29 March 2007

Have your site on everyone’s PC – another viral craze!

Microsoft’s latest OS has made it into the homes of many users in the past couple of months. Vista grabbed attention with their funky layout and gadgets, especially the gadget sidebar which is enabled by default. Gadgets are great for creating buzz and the more you can personalise it the bigger the buzz. Picture a gadget providing features, updates or …

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28 March 2007

Google gets creative with its skins

Google has announced that it will be releasing themes for its personalised home page (GPH). Users will be able to choose from six themes to further customise their personalised page. Most of the page will remain white with only the top of the page and the content headings being themed. Themes will be dynamic and will change according to local …

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27 March 2007

Work it the Wiki Way!

A Wiki is a web application that allows users to add content about specific topics, and it allows other users to edit it. The best example of an operational Wiki is the hugely influential Wikipedia. Wikis have been used by corporations for a few years already, but it’s only recently that the application has made inroads and is rewriting the …

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26 March 2007

Webmaster tools update

Google’s Webmaster tools is incredibly useful and is constantly being refined by Google. The latest update provides a more detailed anchor text report. Anchor text is the visible text in a hyperlink that links to a page. Google uses this to assess which keywords and phrases point to your site. Webmaster Tools now provides an aggregated list of the various …

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23 March 2007

Adobe unveils new Flash video control

Adobe has unveiled a new version of its Flash media software that will allow copyright holders to embed ads and control usage. The new software will also allow videos to be played offline, whether it is on a PC or on a portable device. The software is in the final stages of development, and Adobe won’t offer a beta for …

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23 March 2007

Two good reasons for accessible sites

Websites that impede disabled users face legal action. The Times, 14 April 2004 If your site is not accessible then you could face legal action and suffer terrible publicity. One of the most famous cases was against the Sydney Olympics Committee in 2000. The owners of the website were ordered to pay compensation of 20,000 Australian dollars. Apart from the …

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23 March 2007

Effective landing pages

A landing page is a specialised page that visitors are directed to from an outside source, such as a banner/email campaign or search engine. The page is usually focused on a particular product or service with the aim of getting the targeted traffic to buy or take action quickly that will ultimately lead to a sale. So how can you …

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