13 August 2013

TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch up with the rest of us. As demonstrated with the world’s popular beverages brands in our first TouchScore™ post in this series, this week we’ve decided to …

Continue Reading
Beverages TouchScore
6 August 2013

TouchScore™ – how much impact does your brand have on consumers online? | Beverages

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ in all its future-proof and robust glory! Over the next couple of weeks, we’ll be evaluating some of the world’s leading brands across some of …

Continue Reading
8 July 2013

Tamar delivers latest search report – Royal baby causes search bump

As the Duchess of Cambridge approaches her due date, speculation surrounding the royal baby’s gender, sex, name, and even hair colour has intensified online and this has been reflected in baby-orientated search traffic. Our latest SEO whitepaper – “Special Search Report – the Royal Baby” – offers some interesting insights into how users are searching online about the royal baby. …

Continue Reading
8 July 2013

YouTube Pro… The Rise of Bloggers and YouTubers.

Remember when bloggers would make videos of themselves messing around as an entertaining hobby to share with friends? It seems those days are long gone. Today, bloggers and YouTubers can potentially have the biggest influence over your target customers… Popular bloggers and YouTubers set themselves up by creating videos on areas that they are passionate about, as well as commenting …

Continue Reading
1 July 2013

Mastering Metrics for SEO

Links play a fundamental role in search engine optimisation. Search engines use links as an indicator of a site’s authority, considering each link to be a vote of confidence. However, not all “votes” are equal. The internet is made up of millions of websites and web pages which vary in quality – as do their respective links. In terms of …

Continue Reading
Youtube
24 June 2013

Make the most of YouTube as a Social Media platform…

Make the most of YouTube as a Social Media Platform… We love to set challenges here in the Tamar office – it has been said on more than one occasion that we’re quite a competitive bunch…! We like a good inter-office challenge – partly for a bit of competitive fun, but always highlighting an important message. This month’s team challenge …

Continue Reading
24 June 2013

TWIST- The Week in Search/Social from Tamar 17th-21st June 2013

Last week was a really exciting week here at Tamar, as we celebrated our 18th Birthday. Yes, that’s right 18 years in digital – a massive milestone. Consequently, we published four blogs last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.   Tamar18 Digital Milestones – The …

Continue Reading