19 March 2013

Rankings are dead – long live conversion!

We all know how much the search environment has changed over the past two years. The percentage of “not provided” visits has gone from tiny numbers and to double digit percentages. In this time we have seen Google’s algorithm updates rolled-out on a regular basis – with the Google Panda and Penguin updates making the biggest impact. However, despite these …

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15 March 2013

7 Reasons why robust social measurement ROCKS!

If you’ve been following my posts lately, you’ll have heard about TouchScore™ – Tamar’s social media measurement tool. I won’t go over old ground here – if you’ve not read them already, start with “How do you measure the effectiveness of social media? Introducing TouchScore™” and then go on to “TouchScore™ – why do we need effective social measurement?“. Right, …

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12 March 2013

Twitter release brand new stats – what do they mean?

Here at Tamar, it is probably evident to most people that we use and value social media platforms A LOT – with Twitter being one of our favourites.  With over two hundred million monthly active users, Twitter is undoubtedly one of the most powerful media companies in the world. Twitter brings brands together with their audience, and allows them to …

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11 March 2013

TWIST- The Week In Search/Social from Tamar 4th-8th March 2013

We’ve published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now:  1. TouchScore – Why do we need effective social measurement?  Discover why a holistic social media measurement tool is important. Find out how TouchScore can help your brand strategy.  2. Latest Facebook news feed release …

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8 March 2013

Latest Facebook news feed release – what does it all mean?

In what is fast becoming the most eagerly anticipated/dreaded moment in most Facebook users’ year, Facebook have this week announced the latest iteration of their news feed – making some pretty sweeping changes that will “change the way we use Facebook”… or something like that anyway. Don’t they say that every time? One thing is for sure – it’ll take …

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8 March 2013

TouchScore – why do we need effective social measurement?

Last week we introduced you to TouchScore, Tamar’s holistic social measurement tool. I explained some of the major benefits of a tool like TouchScore to your business, as well as giving you a bit of insight in to how the tool works. But why is effective social measurement so important in the first place? Let me take you through a …

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27 February 2013

The Power of YouTube as a Search Engine

The power and influence of YouTube as a search engine is on the increase and is definitely something to keep an eye on this year. Looking back at our Brand Love 25 campaign, YouTube saw the largest overall community growth with an overwhelming 213% increase. But what does this mean for SEO? As we know, content is essential in generating …

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