17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

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11 September 2013

Apple “Special Event” Recap: iPhone 5C and 5S

Colourful handsets, faster processors, improved cameras and fingerprint scanners… Last quarter, it was revealed that Apple’s share of the smartphone market was at its lowest since 2010. So, after months of speculation surrounding 2 new iPhones (5C and 5S), yesterday was Apple’s chance to prove to the world that the Cupertino-based company had what it took to remain competitive and …

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10 September 2013

The challenge of click-through rates – RevenueMapper™

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic you could potentially get from SEO over an entire year – before you’ve even built a single link or written a single piece of content. …

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6 September 2013

Tamar and Halfords win at Online Retail Awards

Yesterday was a great day for the Tamar team, as it saw us adding another trophy to our burgeoning cabinet of awards and achievements. The annual Online Retail Awards were taking place in swanky Kensington, and Tamar were nominated for not one, not two but three awards. As well as the winning nomination for Halfords, Tamar clients sk:n were also …

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3 September 2013

How do you project revenue potential from SEO? Introducing RevenueMapper™

“SEO Is Here To Stay, It Will Never Die” – Danny Sullivan, Search Engine Land A common challenge that SEOs often face is educating their clients (both existing and potential) to help them understand why optimising for improved search engine rankings is a long-term but very wise investment – we’ve all been there! This month, we are opening the doors …

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29 August 2013

TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in the social media space? Just to recap, we have already covered the first three ‘touch’ components of TouchScore™ – visibility, involvement and participation. We have …

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27 August 2013

In the news: Are Police Forces Using Twitter Effectively?

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their official accounts to follow celebrities, sports teams and fashion brands. The police account for Lambeth, South London, was subject to complaints after it was found …

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22 August 2013

Tamar supports The Prince’s Trust in highlighting the exam pressure on young people

Last week, youth charity The Prince’s Trust launched a piece of research, based on interviews with 2,342 16-25-year-olds, revealing the effect of poor exam results on young people’s futures. The research found that one in three young people with fewer than 5 GCSEs graded A*-C expects to “end up on benefits” while young people with few qualifications were twice as …

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21 August 2013

TouchScore™ – how can you get consumers to interact with you online? | Sports Nutrition

If you have been following our blog in recent weeks then you should be familiar with TouchScore™ – a robust and future-proof holistic social measurement tool, which we built. In short, TouchScore™ allows brands to compare themselves against competitors using the following criteria (comprised of 100 different metrics and measurements): Visibility: how visible your brand is to consumers online, in …

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15 August 2013

How to measure the effectiveness of a link

If there’s anything the Tamar SEO team has really fine-tuned over the years, it’s how to assess the quality of an incoming link. Over the past 18 years we have assessed links to our clients’ websites on a wide variety of factors – as Google develop and change their algorithm, what they look for in a link has also changed. …

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