4 November 2013

We’re dreaming of an mChristmas…

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year. Nowhere is this shift to mobile more …

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1 November 2013

How will Google’s Hummingbird Impact Link Building?

Earlier this month, we discussed Google’s latest algorithm, Hummingbird, the most influential update in the past decade. While we’ll benefit from Hummingbird’s search accuracy, rich content, and greater understanding, it’s also worth considering how it will impact link building. How does Hummingbird impact link building? More than ever before, link building needs to be focused on providing significant value to …

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23 October 2013

Apple’s October “Special Event” Recap – New Mac Pros, MacBook Pros and thinner iPads!

Apple’s price comparison of their new and updated iPad range. With Christmas coming up thick and fast, Apple are trying to push out as many updates to their devices as possible to put them in good standing for this year’s Christmas present rush. Here’s a quick recap of yesterday’s launch event.. Hardware improvements All of the “major” Apple hardware has …

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15 October 2013

Digital December: ‘Tis the Season to be Social

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise on customers across their digital marketing channels. Last week, we looked at SEO and shared 10 tips on how brands can get their websites search-ready …

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11 October 2013

How to turn disaster into opportunity – pay attention Asda!

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to its knees and was quickly removed – and followed up by a statement saying they wouldn’t be honouring any outstanding orders which used the voucher. …

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8 October 2013

How will Google’s Hummingbird algorithm update affect searches?

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here are some of the ways Hummingbird will affect searches. Search Accuracy One of Hummingbird’s most significant adjustments will be the growing accuracy of its search …

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7 October 2013

Digital December: 10 Tips to get your SEO in shape for Christmas

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get the Christmas season right when you’re marketing online. As promised during that post, we’re going to take a look at some of the marketing disciplines …

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1 October 2013

Digital December: Crack the Christmas Crowds Online

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for what for most will be the busiest time of their year. Planning special offers, finalising brochures and redesigns and probably even briefing their team on …

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23 September 2013

Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue from their search campaigns. So, to recap, we have looked at: Introduction to RevenueMapper™ Brand Strength: The Role Click-Through Rates Play in RevenueMapper™ Search Volumes …

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