Latest posts

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Statistics, big data and neutral mathematical models are the big winners of #Election2012

7 November 2012 | Tanya Goodin

After months of anticipation, over 31 million tweets, one million votes and weeks of campaigning, Barack Obama, beat Romney (did we ever doubt it?) to be re-elected US President for four more years. No surprise […]

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Will social media votes count in #Election2012?

6 November 2012 | Tanya Goodin

Later today, November 6th 2012,  we will finally find out if social media has predicted the outcome of the 2012 US Presidential election, dubbed by many the ‘Twitter election’.  Obama had a much trumpeted social […]

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How to Successfully Use Social Media For Sales

5 November 2012 | Lily Shanahan

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high […]

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Facebook Trial New Timeline Format

2 November 2012 | Lily Shanahan

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, […]

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Online vs. Bricks and Mortar Shopping

1 November 2012 | Lily Shanahan

New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores. Out of 2,071 adults, 83% choose to use online […]

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Tamar’s Apps to Tap | Sleep Cycle App

29 October 2012 | Lily Shanahan

Now that the clocks have gone back, and the nights are getting darker – let’s face it – we’re all getting sleepier. This dull autumnal weather and coldness in the mornings makes us want to […]

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A year on…my life at Tamar!

26 October 2012 | Oli Booth

For those of you that aren’t privileged enough to know who I am…I’m Oliphant, but everyone calls me Oli. If we haven’t met, you might have heard of me on Twitter or seen me on Instagram…I’m the […]

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Tamar and our CEO are placed at the heart of social media London community, according to new map

24 October 2012 | Andrew Mobbs

It’s official – Tamar and our CEO Tanya Goodin are right at the centre of the social media community in London, as depicted on GigaPan’s social media London map, which shows visually the connections between […]

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The tablet market just got a bit smaller…

24 October 2012 | Tanya Goodin

Yesterday, just a mere 41 days after announcing the iPhone 5, Apple unveiled the next generation of their iPad – the iPad mini. The tablet market is currently booming as print publishers are increasingly developing […]

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‘Like’ and ‘Star’, being tested on Twitter instead of ‘Favourite’!

23 October 2012 | Lily Shanahan

Since very early on in the introduction of Twitter, the ‘Favourite’ button has been available to users. The popular ‘Favourite’ feature has been used on Twitter billions of times. This May, tweets were redesigned to […]