30 June 2014

Producing great blog content: 5 tips you can’t afford to miss

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent aspect of digital strategies, which translates into more and more business sites producing regular blog content. By contrast, as search engines get smarter, “black” SEO’ …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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10 June 2014

Run and hide, the pre-teens are coming to Facebook… Maybe

Facebook might be planning to open up their platform to the pre-teens; could this be their way of enticing back the youth that they are losing? Between 2011 and 2014, Facebook reportedly lost more than 3 million teenagers, and that’s after taking account of those who would’ve grown out of the age range in that time. The new patent, which …

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30 May 2014

10 need-to-knows from Mary Meeker’s 2014 Internet Trends Report

Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising pretty much every stat you’d need to know from the past year – as well as giving a compelling overview of what is likely to happen online in …

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21 May 2014

Plot Twitch: Youtube set for $1 billion purchase

Reports this weekend suggested Youtube are on the verge of acquiring online game streaming site Twitch. Estimated at a staggering $1 billion, the deal would be similar to Google’s purchase of Youtube in 2006. So what is Twitch, and where does such valuation come from? 45 million monthly users..and Pokemons! Established in 2011 as Twitch.tv, Twitch is a live game …

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21 May 2014

Shhhhh – Twitter offers the Sound of Silence with mute button

Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite …

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13 May 2014

EU force Google to censor ‘outdated’ information in SERPs

In a ruling which could have major implications to the way users can affect search results, the EU Court of Justice has today said search-giant Google must remove ‘out-dated’ results at the request of users. Google have called the result ‘disappointing’ and will now be forced to review how they respond to user requests for content removal. At present, Google …

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28 April 2014

4 tips to improve your keyword research skills

A successful SEO campaign often begins with awesome keyword research. By analysing which phrases to use in order to optimise your site, you can get a better estimate of how much traffic you can drive, as well as how competitive your target market is. It’s also a good way to assess which segments of your site are potentially most profitable, …

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