23 October 2013

Apple’s October “Special Event” Recap – New Mac Pros, MacBook Pros and thinner iPads!

Apple’s price comparison of their new and updated iPad range. With Christmas coming up thick and fast, Apple are trying to push out as many updates to their devices as possible to put them in good standing for this year’s Christmas present rush. Here’s a quick recap of yesterday’s launch event.. Hardware improvements All of the “major” Apple hardware has …

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15 October 2013

Digital December: ‘Tis the Season to be Social

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise on customers across their digital marketing channels. Last week, we looked at SEO and shared 10 tips on how brands can get their websites search-ready …

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11 October 2013

How to turn disaster into opportunity – pay attention Asda!

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to its knees and was quickly removed – and followed up by a statement saying they wouldn’t be honouring any outstanding orders which used the voucher. …

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8 October 2013

How will Google’s Hummingbird algorithm update affect searches?

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here are some of the ways Hummingbird will affect searches. Search Accuracy One of Hummingbird’s most significant adjustments will be the growing accuracy of its search …

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7 October 2013

Digital December: 10 Tips to get your SEO in shape for Christmas

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get the Christmas season right when you’re marketing online. As promised during that post, we’re going to take a look at some of the marketing disciplines …

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1 October 2013

Digital December: Crack the Christmas Crowds Online

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for what for most will be the busiest time of their year. Planning special offers, finalising brochures and redesigns and probably even briefing their team on …

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23 September 2013

Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue from their search campaigns. So, to recap, we have looked at: Introduction to RevenueMapper™ Brand Strength: The Role Click-Through Rates Play in RevenueMapper™ Search Volumes …

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17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

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11 September 2013

Apple “Special Event” Recap: iPhone 5C and 5S

Colourful handsets, faster processors, improved cameras and fingerprint scanners… Last quarter, it was revealed that Apple’s share of the smartphone market was at its lowest since 2010. So, after months of speculation surrounding 2 new iPhones (5C and 5S), yesterday was Apple’s chance to prove to the world that the Cupertino-based company had what it took to remain competitive and …

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