amazon-echo-google-home
3 November 2016

Predictions 2017: Content Marketing

We are very close to the end of 2016, the time when we need to take a step back and reflect on where our digital road has taken us, and where it might lead us next. Having followed all of the content trends that developed in 2016, we’ve looked into our crystal ball to find how content marketing will develop …

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Moon-during-Halloween
28 October 2016

How to remove the skeletons from your SEO closet

As the horror of Halloween dawns upon us, we’re uncovering old SEO practices that used to improve your Google ranking but are now definitely not a good idea. More important than getting a costume to frighten your friends, more important than trick-or-treating: this Halloween, it’s time to wade through those cobwebs and make sure you’ve removed all the skeletons from your SEO …

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SEO-mistakes-to-avoid
27 October 2016

SEO Halloween Horrors to Avoid

With over one billion websites existing on the World Wide Web today, ranking high up on Google is a terrifyingly competitive playing field. But Google’s ever-evolving algorithm means that cheating your way to the top just won’t cut it. This Halloween, we will take you through the top SEO horrors you simply should not do, so that you can avoid …

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google-amp
21 October 2016

How to AMPlify your SEO

We live in a mobile-first world and your target customers expect mobile browsing speed to match the fast pace of their lives. It is therefore hardly surprising that 40% of  people bounce off websites that haven’t been loaded in 3 seconds or less. With this in mind and to allow webmasters to help load their content faster, Google and Twitter joined forces to …

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penguin
20 October 2016

Zoogle: Google’s Algrorithm Menagerie #5 Penguin

Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Fifth in the zoo of Google’s algorithm updates is Penguin. We’ll be telling you everything you need to know about …

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hummingbird-algorithm
14 October 2016

Zoogle: Google’s Algorithm Menagerie #4 Hummingbird

Welcome to Zoogle, your five-part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Fourth in the zoo of Google’s algorithm updates is Hummingbird. We’ll be telling you everything you need to know about …

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zoogle pigeon
12 October 2016

Zoogle: Google’s Algorithm Menagerie #3 Pigeon

Welcome to Zoogle, your five part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Third in the zoo of Google’s algorithm updates is Pigeon. We’ll be telling you everything you need to know …

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Zoogle
7 October 2016

Zoogle: Google’s Algorithm Menagerie #2 Panda

Welcome to Zoogle, your five part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. Second in the zoo of Google’s algorithm updates is Panda. We’ll be telling you everything you need to know …

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7 October 2016

Zoogle: Google’s Algorithm Menagerie #1 Possum

Welcome to Zoogle, your five part guide designed to help you navigate Google’s algorithm. We’re going to be taking you through the details of a few of Google’s major algorithm updates; from their purpose and use to their impact on SEO practices. First in the zoo of Google’s algorithm updates is Possum. We’ll be telling you everything you need to know …

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google penguin 4
30 September 2016

Penguin 4.0 is Here

After weeks of anticipation, Google has released another update to its Penguin update, coined as Penguin 4.0. Penguin is now part of the core algorithm. Penguin was first rolled out in April 2012 and its last update was in August 2014. Since the start of the year, many ranking fluctuations were suspected to be a Penguin update, however, Google wouldn’t confirm …

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