Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around changes to the Facebook ad platform; brand “stories” (aka ads) appearing in news feeds; a new “premium” service to feature [...]
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Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands
1 March 2012 | Posted by Tanya Goodin | CEOTags: Ads, facebook marketing conference, fmc, new york, social media, Tamar, timelines | Posted in Social Media, Tanya Goodin | No comments »
Brands, be flawsome to be awesome.
29 February 2012 | Posted by Tanya Goodin | CEOPosted in Social Media, Tanya Goodin | No comments »
One of the key consumer drivers we’re seeing more of at Tamar is customers wanting to see evidence of much more human traits in the brands they deal with. Trend spotting firm trendwatching.com have coined a neat buzz word for this, ‘flawsome’. In a nutshell, brands who want to be truly awesome online have got [...]
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Tamar’s Friday #FailureToLaunch #17 – Very Tatty Indeed
24 February 2012 | Posted by Henry Elliss | Digital Marketing DirectorTags: claires accessories, london midland, social media, super injunction, tatty devine | Posted in Funny | No comments »
This week’s collection of #FAILs includes one particular type which seems to be becoming a social media classic – in the bad sense of course. Namely: Copyright infringement, being discovered by fans and consumers. How brands think they can get away with it in the days of social media is beyond me, but they still [...]
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SES London – Tamar presentation slides
24 February 2012 | Posted by Henry Elliss | Digital Marketing DirectorTags: London, search engine strategies, SEO, ses, social media, Tamar | Posted in Search, Social Media | No comments »
Earlier this week our team attended the popular Search Engine Strategies conference here in London. As well as having a great time catching-up with all the latest opinions and insights from around the industry, I gave a talk about how SEO folk can bolster their search campaigns by using social media. Usually at events like [...]
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McQ Live Stream on Facebook: Great Innovation or Social Media Suicide?
21 February 2012 | Posted by Ashley Turner |Tags: catwalk, fashion show, lfw, london fashion week | Posted in Social Media | 2 Comments »
Every time London Fashion Week comes around, it’s just as certain that a social media innovation will occur as it is that it will rain. British Fashion Designers are creative, imaginative and seem to understand more than anyone how beneficial social media can be for the longevity of their brand. Burberry has been the perfect example [...]
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Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands
14 February 2012 | Posted by Tanya Goodin | CEOTags: Brands, fashion, fashion week, high street, Infographic, London, luxury, social media | Posted in Social Media, Tamar, Tanya Goodin | No comments »
With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a [...]
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Tamar’s Friday #FailureToLaunch #16 – “Spam, spam, spam and the Super Bowl”
10 February 2012 | Posted by Tanya Goodin | CEOPosted in Social Media, Tanya Goodin | No comments »
With the massive online buzz around the Super Bowl this week (tweets per second during the game hit a all-time high of 10,000, up from 4,000 last year) it was inevitable brands would be trying to muscle in on the action. Toyota wins the prize for the most inept attempt to leverage Super Bowl buzz [...]
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10 Interesting things we learnt about Facebook through their IPO
3 February 2012 | Posted by Henry Elliss | Digital Marketing DirectorPosted in Social Media, Uncategorized | No comments »
Normally at this point on a Friday I’d be busily scouring the web for FAILs to talk about in my “Failure to Launch” column. However, because it’s been a bit of a quiet week on the FAIL front – and more importantly, Facebook has seen one of the biggest anti-FAILs (aka WIN!) in online history [...]
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Pinterest as a top traffic driver.
30 January 2012 | Posted by Liz Morray | Mobile SpecialistPosted in Social Media | No comments »
You might have read our ‘Ultimate brand advocacy at Pinterest‘ blog by our Creative Director last year. Well we like to think that we’re pretty good at spotting the next big trends so we’re very pleased to hear that there’s a lot of agreement about Pinterest. In particular the value of pinning fans to digital [...]
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Tamar’s Friday #FailureToLaunch #15 – “This post is NOT sponsored”
27 January 2012 | Posted by Henry Elliss | Digital Marketing DirectorTags: bayern munich, fail, gym, katie price, la fitness, marketing, mars, mcdonalds, rio ferdinand, snickers | Posted in Social Media | No comments »
It’s been an interesting week in the world of marketing and social FAILs, with one particular story initially looking like it was just going to be a simple one, but actually opening up a much larger can of proverbial worms on the topic of online marketing. So without further ado, let’s dive in… Rio Ferdinand [...]
