13 December 2007

Enterprise SEO Bloomers – 7 Things You Should Never Do

If you’re guilty of some of my personal pet peeves (Yes, you know who you are!). You’ll no doubt be missing a trick. Best case… your search marketing strategy isn’t running 100% effectively, worst case… you’re rapidly approaching imminent financial disaster. The following is a list of my personal top 7 things you should never do within enterprise: DON’T agree …

Continue Reading
13 December 2007

Lost in London – Google, Gumtree and Ian to the Rescue

Just a brief introduction. I’m the new guy from up north. I recently moved to London from the beautiful city of York and I must admit it’s been quite a culture shock both in and outside the office. It took something quite special for me to uproot and leave York for London, and for me that reason was Tamar. Having …

Continue Reading
13 December 2007

Rank it and they will come?

In the late 90’s the old adage of "build it and they will come" comes to mind when looking at the approach to search, although we have progressed quite rapidly since the good old days. It’s nearly 2008 and there have been some major developments in the methods used to entice users into converting on your site; some of the …

Continue Reading
13 December 2007

Should you pay more for bigger sized clothes?

It appears the same metaphor can be applied to the Interweb. So the debate of ‘Use More; Pay More’ has awakened some discussion (again) when it comes to the world of bandwidth. Fortunately for the little people the cost will not be left on our shoulders (at least not directly), and instead the content providers will have to dig deeper …

Continue Reading
13 December 2007

Search Hits the Headlines

Guardian features Christmas Search Rankings Fluctuations There is an article on the Guardian which is highlighting the fact that at Christmas Google appears to change its algorithm, some say cynically to help boost their own profits. I am not sure, we have seen fluctuations at Christmas but the conspiracy theorists read this as being really targeted against online merchants. They …

Continue Reading
13 December 2007

Our classroom gets a facelift

  We took advantage of the long summer school holidays to give ‘our classroom’ some running maintenance in preparation for the 2008 school year. Little grubby fingers had marked the white walls of the classroom in the last 6 months so we painted the walls in a rich ‘Vuyani’ green. The cement floors, which where cold in the winter have …

Continue Reading
13 December 2007

Facebook “IS” no more…!

Logging on this morning, I noticed that Facebook have finally bowed to pressure and removed the mandatory "is" from status updates. No longer will we have to limit ourselves to statuses that fit in with the "Henry is…" style – I can now "think", "say", "won’t", "fancy", "hate" and all sorts of other goodness – whatever you can think of …

Continue Reading
12 December 2007

UK shoppers spend over £750k online

UK online shoppers reportedly spent a record braking £767,500 in just 60 seconds at 1:09pm on Monday the 10th. Monday was also expected to become the UK’s biggest ever online spending day, as up to £370 million was spent on shopping online according to payment processor Retail Solutions. Wii games and accessories were apparently the hottest items online followed by …

Continue Reading
12 December 2007

Subdomains, Subfolders, Root Domain or Root Page?

Aaaarh, what do I need to do with my site structure? Following on from earlier chat this week from Matt Cutts on host crowding Vanessa Fox has posted some more details, in quite a lot of detail, on how SEO for sites is affected by the changes made by Google to the way they deal with subdirectories. There are basically …

Continue Reading
11 December 2007

Ask lets you search anonymously

‘Eraser’ functionality goes live to protect your privacy Ask.com has launched their ‘Eraser’ product which lets you search without gathering any information on your actions. So for those who are concerned about privacy issues just go to the top right hand side of the homepage and enable the Eraser system, a couple of clicks does it! The Eraser tool is …

Continue Reading