5 December 2007

A time for giving

Christmas is just around the corner and online shopping records continue to soar.  It’s the time for giving and the spirit of Christmas inspires us to give something, particularly to those who need it most. One option is to use charity search engines. There are a number of search engines that use searches to raise money from advertisers who in …

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5 December 2007

Public relations and SEO really can help each other.

How these to mediums can compliment each other. Online public relations and SEO are natural bed fellows and it always amazes me at the resistance we get from some PR teams when we suggest that we could alter their press releases to maximise the SEO benefit of the releases. The changes are often minor in nature and don’t involve any …

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4 December 2007

MySpace Transmissions – Confusing!

MySpace appear to have soft-launched their new "Transmissions" service (profile?) today, with James Blunt’s face splashed all over the page. It’s not entirely clear what the service does (or indeed what any of those sliders do!) but according to MySpace it’s a "music program that empowers top recording artists with a new platform to create and distribute exclusive video content …

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4 December 2007

Online marketing set to overtake magazines by 2010

New report predicts the extent of global online marketing growth A marketing report out suggests that by 2010 online marketing spend will overtake magazine marketing. This will make it the third largest advertising medium in the world. According to the report by 2010 the global ad spend will be split at 37.5% for TV, 24.5% for newspapers, and 11.5% for …

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4 December 2007

Google experiments with their search results page, again!

New experiment lets users choose results they want to see. There is yet another new search experiment at the Google labs and it will enable users to personalise their searches by influencing the order of their results. Every search result will have two buttons next to them, “Like it” and “Don’t like it”.  If you do select that you like …

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3 December 2007

Yahoo! announces search trends of 2007

Top trends of 2007 were published today Yahoo! has announced their top search trends of 2007 with some interesting but not unexpected results. Here is a brief run down of our 3 favourites and you can see the rest on the Yahoo! site. Top 10 news stories The top news searches were dominated by the USA – either local stories …

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3 December 2007

How Powerful can Facebook Groups be?

The MoveOn group which was set up to protest Facebook’s beacon system has now reached 65,000 members and continues to grow – and a lot of the members are taking the credit for Facebook changing the Beacon system from Opt-out to Opt-in by default. So, with that in mind, what other large groups are there on Facebook which could also …

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3 December 2007

Matt Cutts On Selling Links

Examples of why paid posts are not such a good idea! Matt Cutts has posted an interesting observation and examples of why paid for posts on blogs are not such a good idea. It’s a bit of a read but basically it pointing out the innaccuracies of people writing and adding these sorts of posts.  And while in some respecst …

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3 December 2007

Facebook Indexed

Facebook is slowly making aspects of their massive reams of data searchable and indexable. Firstly they offered the option to make public profiles and groups and at the moment there are only 800,000 pages and groups indexed in Google, while this might seem like a lot, it is only a fraction of the pages they could have. I did a …

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3 December 2007

Google under investigation?

How did Google become the international corporation that it is today? Has Google grown to proportions out of their own control and too big for us to comprehend?  Well, the search giant is under simultaneous investigation by the US and European anti-trust agencies and the probe comes after Google’s buyout of DoubleClick as it is deemed by some to be …

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