13 May 2013

The Importance of Meta Data for SEO

Here at Tamar, we like to ensure that the work we do with our clients is always focused on the end-game of getting results. With SEO in particular there are a wealth of different tactics you can use – with a variety of different results, some short-term and some long. Whilst certain SEO tactics can drift in and out of favour with …

Continue Reading
10 May 2013

This week’s digital stories that caught our eye…

  #TGIF Weekly roundup of some eye catching stories in digital. Just in case you missed them… A month in the life of Twitter: No, this wasn’t an experiment to see which brand spammed your news feed the most, who had the best #competition, who made the trending topics or what your friend did at the weekend…This was a survey created by …

Continue Reading
7 May 2013

YouTube set to announce paid subscription channels

Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week! Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found …

Continue Reading
2 May 2013

Understand your audience – Not all influencers are the same

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target consumers. A great example of tailoring a brands message to its demographic was recently featured in the press where high street fashion chain Evans used …

Continue Reading
2 May 2013

#Spotlight – The model for blogger engagement

We’ve now come to the end of our month highlighting the benefits of our influencer engagement tool – Spotlight. Just in case you’ve come to the party late, Spotlight is Tamar’s proprietary  tool for rating the relative influence of blogs. All brands are aware of how important influencers are when it comes to getting  a brand talked about – and that’s why …

Continue Reading
22 April 2013

Spotlight: The Model for Identifying Influencers | Parenting

By now, the need to build relationships with influencers should be something you consider necessary for your brand. As previously mentioned, these bloggers offer sincere and honest opinions in products/services reviews, and are becoming a trusted source of information for your consumers. Incorporating influencer engagement into your brand’s marketing strategy is definitely the way to go. If you’re still not …

Continue Reading
22 April 2013

TWIST- The Week in Search/Social from Tamar 15th April-19th April 2013

We’ve published three blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: Spotlight: The Model for Identifying Influencers | Fitness Our third edition in our #Spotlight series focused on fitness and explained what happens after Spotlight. Content is Magnetic in Inbound: Engaging and well-written content is …

Continue Reading
19 April 2013

Twitter Introduces Twitter #Music

Twitter is expanding into all kinds of new services these days. Rumours have once again been flying, about what Twitter’s next bold move was going to be, especially after the mention of an upcoming announcement last week. Well, yesterday, Twitter took to ‘Good Morning America’ and announced ‘Twitter  #Music’ a slick, new service and app likened to a ‘21st Century …

Continue Reading