7 January 2014

Rap Genius SEO: where did it all go wrong?

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have got away with a simple warning. This week, Rap Genius founders publically apologised and recognised they ‘deserved to get smacked’. Having said that, they also …

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18 December 2013

10 Digital Marketing Predictions for 2014

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting to compile, given what an exciting year we’ve just had: Here are my 10 predictions for digital in 2014: Video will be everywhere The new …

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17 December 2013

2013 Digital Predictions – How did we do?

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings of this year and if she can beat the whopping 87% success rate from 2012 predictions. “That wasn’t a WIN!” Don’t agree with something? Read …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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4 December 2013

Did #CyberMonday live up to the hype?

As we speculated in our previous blog #CyberMonday has yet again proven to be a hit in the e-commerce world, with online sales increasing by 20.6% compared to 2012. The demand for mobile commerce has shot up significantly compared to previous years, as we discussed in our #mChristmas series of posts, with mobile traffic representing 31.7 % of all online traffic, that’s an increase …

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2 December 2013

#CyberMonday – the busiest day for ecommerce?

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments firm Sage Pay think the figure will top half a billion pounds. Cyber Monday is the first Monday of December, the day that historically attracts …

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26 November 2013

mChristmas – A mobile site (or app) is not just for Christmas

Our mChristmas feature has been focused on mobile commerce in the run up to Christmas, because the festive period is such an important one for most retailers. However, providing an excellent online experience across all devices is clearly not just a target that retailers should be aiming for at Christmas. If retailers have missed out on optimizing their ecommerce sites …

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25 November 2013

Google encrypted keyword data – what are the consequences for SEO?

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final nail in the coffin of such practices by gradually reducing the impact of individual keywords on search results. Following Google’s long-awaited announcement last September that …

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20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

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12 November 2013

mChristmas – how retailers can make the most of mobile

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more keenly felt that in the world of ecommerce. John Lewis saw 50% of their traffic on Christmas Day last year coming from mobiles and tablets. …

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