While accessibility and usability are key to conversion, gaining the confidence of your customers is something that should not be forgotten either: SSL Certificates and VeriSign Secured Seals can help gain the trust and confidence of your customers/users, and this in turn will help maximise the conversion rate. While having certificates and security seals is [...]
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Security and Trust
1 March 2007 | Posted by Tanya Goodin | CEOPosted in Experience Design | No comments »
User generated content reigns supreme:
28 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
With 5 out of the top 10 fastest growing web brands being based around user generated content on sites such as YouTube and Myspace, it’s evident that users are really starting to embrace this new phenomenon. More and more people base their purchasing decisions on comments and observations found on user review portals such as [...]
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The Web 2.0 advertising machine
27 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
‘Web 2.0 has the ability to offer business opportunities that far surpass those of traditional marketing channels,’ says Laurel Papworth, Online Communities Strategist of consultancy World Communities. While perceived as being influenced by a bunch of tech-crazed teenagers operating in a virtual world of social media websites, research has revealed that more than half the [...]
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Measuring the ROI of your blog
27 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
Back in the office after a week of catching up on work after the conference and I’m determined not to lose all of the momentum gained by from the SES conference. After all the talk last week of social networking I thought it timely to raise the issue of measuring the value of social networking, [...]
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To blog or not to blog?
23 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
Are you blogging yet? Blogs are a great way in which to naturally expand your site with fresh relevant content. They can also be interesting and easily fed into aggregators and tagged by users. What you choose to add is up to you but think about adding commentary, press releases, new company information or respond [...]
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SES London – Day 3
16 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
It was another stonking day of search at yesterday’s SES London. The day began with a Meet the Crawlers session with representatives from Google, Yahoo!, MSN and Ask. It was a Q & A session – a great chance to quiz the spiders themselves – well their masters anyway. The best thing about the session [...]
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Tagging Takes Off
15 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
New research has revealed that tagging is quickly becoming the new internal search tool of choice among many web users. More and more people are tagging their published content with descriptive keywords and phrases and the American Life project recently found that 28% of Americans who regularly use the Internet have tagged content. This business [...]
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SES London – Day 2
15 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
Today I am going to make my post a bit shorter as it’s been a long (and rewarding) day at SES London. The day kicked off with the keynote conversation with Matt Cutts, in which he talked about spam in a very general way, about how the Google dance is over and the Everflux is [...]
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SES London – Day 1
14 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
Just in from catching up on the latest in the world of Search, paid and unpaid, at this year’s London Search Engine Strategies conference and I thought I’d share some of the nuggets I picked up over the day. It’s the first time I’ve been to SES and it’s been a rare treat to get [...]
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Utilising videos for SEO!
9 February 2007 | Posted by Tanya Goodin | CEOPosted in Search | No comments »
One of the biggest things going on in Search at the moment is the new focus on link baiting. In a nutshell, link baiting means that rather than asking people for links in the traditional manner, you entice them to give you a link of their own accord by creating content they want to link [...]
