20 February 2008

Yahoo! catching up to Google according to users

Yahoo! customers (it’s what we are) satisfaction increases We all know Google is the market leader in the search arena, 80% plus, maybe 90% soon? But how do they fare for user satisfaction? And who, if anyone is hot on their tail? Well, a recent report from Keynote Benchmark shows that Yahoo! is actually gaining ground on Google. And while …

Continue Reading
20 February 2008

Techniques of the dark side – part 1

Welcome to our second post from the dark side, today I am going to cover part 1 of optimisation techniques that are fundamental to this area of the search world. I’m also going to rate them out of 10 according to difficulty and success rate. And just in case you are wondering we do not use these techniques or condone …

Continue Reading
20 February 2008

SES Update #2 – Search Engine Friendly Design

Update #2 Afternoon session – Search Engine Friendly Design In the afternoon Matthew Bailey, President of Sitelogic spoke at a ‘Search Engine Friendly Design’ session. He mentioned an example of a website that brings together all the key criteria for good search engine friendly design – Paramount Zone. When searching for USB cup warmers you get a detailed description in …

Continue Reading
20 February 2008

Call to Action / Conversion #6

Personality I’m not talking about the personality of your website, but the personality of your visitors.Since forever, people have determined that we fall into four different temperaments Methodical, Spontaneous, Humanistic and Competitive. Nobody falls into one particular temperament and we generally share a few but one may dominate. However, it is a good idea when thinking about the design of …

Continue Reading
20 February 2008

SES Update #1 – Local Search

oUpdate # 1 Session 1 – Local search This year will be big for local Web 2.0 sites. Traditional directory sites will need to embrace local 2.0 Small businesses should embrace the toolset on offer from Google An attendee from We Love Local predicted that : "Google’s dominance will continue, any player needs to see how they can play a …

Continue Reading
19 February 2008

Overcoming a creative block

Creative blocks happen to us all and there are many, many different ways to resolve these blocks…Here are some of our suggestions. Why not give them a bash? Try not to set any goals This can help to foster spontaneity and can help things to play out naturally. Try to make unrealistic goals This could prove useful in helping to …

Continue Reading
19 February 2008

Microsoft changes focus from money to minds

Free branded drinks for their employees, now free software for the future generation. Is it possible that Microsoft is loosening their money belt? Well..only technically. The new scheme from Microsoft involves potential developers and programmers being supplied with software such as Visual Studio and XNA Studio (software used to develop the Xbox 360) – for free. Students across the world …

Continue Reading
19 February 2008

New Shopping Site Launched!

Was surfing around the web the other day as I tend to do, when I came across this great new shopping site from the Netherlands. This is truly something to rival Ikea – and has some great Flash elements reminiscent of Honda! Enjoy producten.hema.nl

Continue Reading
19 February 2008

Search Engine Strategies London 2008

Day One – prospects and hopes? As SES hits London again we are attending to see what the latest thinking is, and to see if we agree with it! The conferences are always good fun and while they can be a bit basic you always pick up a few ideas and tips. There are a number of standout sessions including …

Continue Reading
19 February 2008

Gossip about what Google China could do in 2008

There has been a lot of talk about what Google will achieve in 2008 and we believe the Chinese search market will be one of its main focal points. Baidu are currently dominating, but here we will discuss possible scenarios and tactics that Google could use to climb the Chinese search ladder a little bit more. 1. Work with more …

Continue Reading