17 January 2008

Call to Action / Conversion #5

Contact Us? If the customer has clicked on the Contact Us button then your website hasn’t really done its job. A good website should identify any questions and answer them. If users are frequently asking the same questions then they should be addressed on that page, rather than the customer having to travel to the FAQ’s section. If in order …

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16 January 2008

Mac Rumours: Apple Macbook Nano

Rumours at a recent Mac Expo have suggested that Apple may be unveiling a new Macbook Nano. Rumours indicate that the Macbook Nano is likely to look like the Mac version of the UMPC and palmtop computer. In recent years Apple have shown to be ahead of the game when it comes to touch sensitivity and refining their version of …

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16 January 2008

BBC, the new player

The BBC’s big foray into proper digital media was launched in December last year with the iPlayer. The first available official figures since the Christmas launch say that 3.5 million iPlayer programmes were watched by more than a million viewers between the 25th of December and the 7th of  January. This is promising, although the traffic doesn’t rival YouTube it …

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16 January 2008

Blogging 101

Back in 1994 a student named Justin Hall thought it would be interesting to create an online journal, detailing his life at Swarthmore College.  Justin’s blog has since been widely regarded as one of the earliest personal blogs on the internet.  Since his ‘experiment’ the internet has become flooded with these online journals, 106 million and counting – that’s nearly …

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16 January 2008

Call to Action / Conversion #4

Quick ideas to improve online conversion Ask yourself the following questions from the customers perspective: Can I find the item I’m looking for?Can I find something that interests me? –    Put top sellers on you homepage (show items that are cool, intereting and desirable)–    Test your navigation (categories, naming etc) with customers–    Show related items Do I …

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15 January 2008

WhatOnEarthIsGoingOn

MSN creates online community around social issues MSN have partnered with WhatOnEarthIsGoingOn to create an online community for its existing user base. The community are able to access the portal to learn about and discuss social issues. Brands are also able to connect with users in this latest example of cause marketing. Cause marketing is about brands differentiating themselves from …

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14 January 2008

If you’ve ever wondered what a mash up is…

.. then here is a fine example from the BBC. The Wikipedia definition of a mash up is "a web application that combines data and/or functionality from more than one source". A developer at the BBC, Simon Cross, has taken online information already available which tells him what is currently being played on the Radio. He then uses this information …

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14 January 2008

Rate of indexing by Yahoo!and MSN

How do they compare to Google? We all know that Google indexes new information really quickly, whether it is via a blog posts, news articles or just a plain old web page. But how quick are Yahoo! and MSN? And how much of a change is there in their respective SERPs based on this new information? Over the next few …

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14 January 2008

9 Facebook Tips That You May Not Know…

NOTE: As some of these tips are out of date now (though not all), we’ve done an updated post with 7 more tips.. Click here to read it! Here’s some tips from a seasoned Facebook user, which should help even the most experienced Social Networker get a little more out of our favourite social network… 1. Added applications don’t have …

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11 January 2008

Speaking Freely

"Just had a thought that maybe worth thinking about how quickly Yahoo and MSN index against Google. Just a thought. Bye." spoken through SpinVox

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