25 February 2008

Google is top of the UK business super brands

Just how popular is Google? And Microsoft! Google has replaced the BBC as the number 1 business superbrand according to the latest annual Business Superbrands survey. Microsoft took second spot followed by BP with the BBC slipping from first to fourth place. The chairman of the Superbrands council which oversees the survey, Stephen Cheliotis, said the list was intended to …

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25 February 2008

YouTube’s Black Sunday

Many of you may have noticed the 2 hour YouTube blackout yesterday. It was apparently caused by Pakistan ISPs who where ordered by Pakistan’s telecommunications authority to ban YouTube in the country. The ban was prompted by a Danish cartoon being uploaded that was deemed offensive to Islam. Now I’m no techie so don’t understand how the ban in Pakistan …

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22 February 2008

Search and win!

MSN launch a search and win site We all like to search, well, it’s pretty much all we do online! In an attempt to lure people to use their search Microsoft have launched a new site called ‘bigsnapsearch’. When you conduct a search two playing cards at the top of the results flip over and if they match you win, …

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22 February 2008

Facebook Fatigue? That’s Sooo Last Month!

The boffins at Nielsen have put out a report showing that social networking use has seen a drop in user numbers for the first time in ages – and it’s getting picked up by a lot of major news outlets, including the Guardian, the Times, Telegraph, Forbes and even the Mirror. But are the numbers a good indication of the …

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22 February 2008

Call to Action / Conversion #7

Personas Further to the above a way of exploring this in further detail is creating a persona. This is your generic ‘customer’ which most companies should be able to advise you on. For example, recently for a pitch we created Jenny. Jenny was 35 and living in Tonbridge with her 2 kids, husband Joe and cocker spaniel. We created everything …

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21 February 2008

SES Update #3 – News Search & SEO

 Update #3 News Search & SEO This session looked at how to make use of news content and press releases to utilise the full potential of news searches. Here are some of the key points to come out of the session: Analyse Google news aggregation, because there were 3 billion news searches in December Top PR guys to feed news …

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21 February 2008

The 80/20 Rule

The 80/20 rule asserts that approximately 80% of the affects generated by any system are caused by 20% of the variables or elements in that system. For example:80% of a website’s usage involves 20% of it’s features or products80% of progress comes from 20% of the effort80% of innovation comes from 20% of the people This rule, in design, is …

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20 February 2008

Yahoo! catching up to Google according to users

Yahoo! customers (it’s what we are) satisfaction increases We all know Google is the market leader in the search arena, 80% plus, maybe 90% soon? But how do they fare for user satisfaction? And who, if anyone is hot on their tail? Well, a recent report from Keynote Benchmark shows that Yahoo! is actually gaining ground on Google. And while …

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20 February 2008

Techniques of the dark side – part 1

Welcome to our second post from the dark side, today I am going to cover part 1 of optimisation techniques that are fundamental to this area of the search world. I’m also going to rate them out of 10 according to difficulty and success rate. And just in case you are wondering we do not use these techniques or condone …

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20 February 2008

SES Update #2 – Search Engine Friendly Design

Update #2 Afternoon session – Search Engine Friendly Design In the afternoon Matthew Bailey, President of Sitelogic spoke at a ‘Search Engine Friendly Design’ session. He mentioned an example of a website that brings together all the key criteria for good search engine friendly design – Paramount Zone. When searching for USB cup warmers you get a detailed description in …

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