19 February 2014

TouchScore Sport 2014 – #Go4Greatness

Here at Tamar we’ve been working on a piece of research which will look at how sports brands are capitalising on this 2014 ‘Year of Sport’. Using our TouchScore tool, we will be tracking the social media and digital marketing performance of the Top 10 global sports brands to see how their performance changes, and is impacted by, this year’s …

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17 February 2014

5 key ways to improve your mobile seo

During the run-up to Christmas, we talked a fair bit about the value of mobile traffic to retailers. Recent findings confirm that traffic from mobile devices has almost tripled year-on-year, and now constitutes nearly 25% of the overall traffic – and more than 30% of the traffic from the search engines. If you need more convincing, here is a link to …

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10 February 2014

4 Features to improve your offsite SEO profile in 2014

In the wake of Rap Genius’ recent trouble with Google for dodgy SEO schemes, there has been a lot of discussion and buzz about the role (and misuse) of links for black hat SEO purposes. The debate has been further fuelled by Google head of Webspam Matt Cutt’s claim that guest blogging was a dead practice. So what constitutes a …

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7 February 2014

2014: The Year of Sport #Go4Greatness

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – here in the UK we’ve got a lot of reasons to celebrate our sporting prowess in 2014. As well as Sochi 2014, the Tour de …

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4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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23 January 2014

Is Facebook’s teen exodus all it seems?

Over the past few days there has been plenty of discussion about Facebook’s so called decline among young users, with some reports going as far as to describe the social media giant as ‘dead and buried’. This is unsurprising and in many ways reflective of social media observers’ tendency to try and stay ahead of the game by predicting the …

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10 January 2014

Facebook in U-Turn over unpopular ad feature

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of their friends, such as post ‘Likes’. Hence, should one of your friends like or check into a shop, their face could be displayed in your …

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7 January 2014

Rap Genius SEO: where did it all go wrong?

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have got away with a simple warning. This week, Rap Genius founders publically apologised and recognised they ‘deserved to get smacked’. Having said that, they also …

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