22 February 2008

Facebook Fatigue? That’s Sooo Last Month!

The boffins at Nielsen have put out a report showing that social networking use has seen a drop in user numbers for the first time in ages – and it’s getting picked up by a lot of major news outlets, including the Guardian, the Times, Telegraph, Forbes and even the Mirror. But are the numbers a good indication of the …

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22 February 2008

Call to Action / Conversion #7

Personas Further to the above a way of exploring this in further detail is creating a persona. This is your generic ‘customer’ which most companies should be able to advise you on. For example, recently for a pitch we created Jenny. Jenny was 35 and living in Tonbridge with her 2 kids, husband Joe and cocker spaniel. We created everything …

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21 February 2008

SES Update #3 – News Search & SEO

 Update #3 News Search & SEO This session looked at how to make use of news content and press releases to utilise the full potential of news searches. Here are some of the key points to come out of the session: Analyse Google news aggregation, because there were 3 billion news searches in December Top PR guys to feed news …

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21 February 2008

The 80/20 Rule

The 80/20 rule asserts that approximately 80% of the affects generated by any system are caused by 20% of the variables or elements in that system. For example:80% of a website’s usage involves 20% of it’s features or products80% of progress comes from 20% of the effort80% of innovation comes from 20% of the people This rule, in design, is …

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20 February 2008

Yahoo! catching up to Google according to users

Yahoo! customers (it’s what we are) satisfaction increases We all know Google is the market leader in the search arena, 80% plus, maybe 90% soon? But how do they fare for user satisfaction? And who, if anyone is hot on their tail? Well, a recent report from Keynote Benchmark shows that Yahoo! is actually gaining ground on Google. And while …

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20 February 2008

Techniques of the dark side – part 1

Welcome to our second post from the dark side, today I am going to cover part 1 of optimisation techniques that are fundamental to this area of the search world. I’m also going to rate them out of 10 according to difficulty and success rate. And just in case you are wondering we do not use these techniques or condone …

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20 February 2008

SES Update #2 – Search Engine Friendly Design

Update #2 Afternoon session – Search Engine Friendly Design In the afternoon Matthew Bailey, President of Sitelogic spoke at a ‘Search Engine Friendly Design’ session. He mentioned an example of a website that brings together all the key criteria for good search engine friendly design – Paramount Zone. When searching for USB cup warmers you get a detailed description in …

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20 February 2008

Call to Action / Conversion #6

Personality I’m not talking about the personality of your website, but the personality of your visitors.Since forever, people have determined that we fall into four different temperaments Methodical, Spontaneous, Humanistic and Competitive. Nobody falls into one particular temperament and we generally share a few but one may dominate. However, it is a good idea when thinking about the design of …

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20 February 2008

SES Update #1 – Local Search

oUpdate # 1 Session 1 – Local search This year will be big for local Web 2.0 sites. Traditional directory sites will need to embrace local 2.0 Small businesses should embrace the toolset on offer from Google An attendee from We Love Local predicted that : "Google’s dominance will continue, any player needs to see how they can play a …

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19 February 2008

Overcoming a creative block

Creative blocks happen to us all and there are many, many different ways to resolve these blocks…Here are some of our suggestions. Why not give them a bash? Try not to set any goals This can help to foster spontaneity and can help things to play out naturally. Try to make unrealistic goals This could prove useful in helping to …

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