29 October 2014

Tamar’s #DigitalHistory – The story of Linkedin

Today we release the latest in our series of #DigitalHistory infographics – The story of LinkedIn. Compared to many of the brands and sites we’ve covered previously (Google, Facebook, Twitter, Instagram, YouTube) LinkedIn has a more professional-focus, but that doesn’t stop it from being one of the most popular networks on the internet today. With over 300 million members, LinkedIn …

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14 October 2014

International SEO: how hard can it be?

At first glance, doing SEO for international clients might seem pretty straight forward: carry out routine technical fixes on-site, pop a few key terms into Google translate and watch your site shoot up search results once it’s properly optimised. However, there are numerous parameters you should take into consideration before going all out with a standard SEO strategy, as simply replicating …

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6 October 2014

Tamar’s #DigitalHistory – The story of Instagram

Today marks the 4th birthday of one of the biggest social media success stories of recent years, Instagram. Yes – Instagram has been with us for 4 years (though it feels like more) and we’re celebrating this milestone by making it the focus of our latest #DigitalHistory infographic. The Story of Instagram Whatever your opinion of Instagram, it’s hard to …

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1 October 2014

Improving mobile conversions: tips to get it right

To state that mobile traffic is growing into THE major source of online search would be stating the obvious. So would pointing out that mobile conversion rates still tend to be much lower than desktop. With the use of smart phones, tablets and mobile apps now way past the stage of ‘emerging platforms’, it’s essential to make use of every …

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23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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15 September 2014

4 SEO differences between Google and Yandex

With a market share estimated over 60%, Yandex is Russia’s largest search engine, one of few nations where Google is yet to establish overwhelming dominance. Also very popular in the Ukraine and Kazakhstan, Yandex is the 4th biggest search engine in the world. Obviously there are numerous divergences between Yandex and Google, both in terms of the weight of algorithmic factors and …

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10 September 2014

iPhone 6, Apple Watch and Apple Pay: 5 things online retailers need to know

The entire digital world tuned in last night to follow the long awaited Apple Special Event that promised the unveiling of new products and technology. We were definitely not disappointed! Not only did they reveal two new iPhones and the Apple Watch, but new card-less payment technology stunned the retail industry. 1. A bigger screen makes a responsive website a must …

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3 September 2014

#OnThisDayInDigital in more than 140 characters…

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with you. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock. For example, …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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