8 July 2014

Has the world got bored of the Tour de France?

Even the most ardent anti-sports people will be hard-pressed to disagree that 2014 is an impressive year for sports. With the World Cup, Winter Oympics and Commonwealth Games all making a massive impact on our senses, plus annual events like Wimbledon, the Marathon, boat race and more ensuring that almost every sporting fan is catered for. As you’ll know if …

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7 July 2014

11 Ways Search and Social Make the Ultimate Power Couple

The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the change in attitudes, many marketers are still quite clueless about how both channels can work together. Social media may be an ever evolving organism that …

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2 July 2014

4 important tips for managing a site migration

If you run a website, chances are you’re going to need to address a site migration at some point in its lifetime. Whether you’ve changed domain names, re-platformed or simply made major changes to your structure, having a proper strategy in place for your migration is crucial to ensure you don’t lose value. So what exactly is site migration? In the …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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30 June 2014

Producing great blog content: 5 tips you can’t afford to miss

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent aspect of digital strategies, which translates into more and more business sites producing regular blog content. By contrast, as search engines get smarter, “black” SEO’ …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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10 June 2014

Run and hide, the pre-teens are coming to Facebook… Maybe

Facebook might be planning to open up their platform to the pre-teens; could this be their way of enticing back the youth that they are losing? Between 2011 and 2014, Facebook reportedly lost more than 3 million teenagers, and that’s after taking account of those who would’ve grown out of the age range in that time. The new patent, which …

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30 May 2014

10 need-to-knows from Mary Meeker’s 2014 Internet Trends Report

Mary Meeker (of KPCB) has been producing her ‘Internet Trends’ annual report for as long as Tamar has been in existence (since 1995) and it’s a must-read for anyone in digital, summarising pretty much every stat you’d need to know from the past year – as well as giving a compelling overview of what is likely to happen online in …

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21 May 2014

Plot Twitch: Youtube set for $1 billion purchase

Reports this weekend suggested Youtube are on the verge of acquiring online game streaming site Twitch. Estimated at a staggering $1 billion, the deal would be similar to Google’s purchase of Youtube in 2006. So what is Twitch, and where does such valuation come from? 45 million monthly users..and Pokemons! Established in 2011 as Twitch.tv, Twitch is a live game …

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