24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

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18 July 2014

Google Analytics Data; Anytime, Anywhere

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to …

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15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

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8 July 2014

Has the world got bored of the Tour de France?

Even the most ardent anti-sports people will be hard-pressed to disagree that 2014 is an impressive year for sports. With the World Cup, Winter Oympics and Commonwealth Games all making a massive impact on our senses, plus annual events like Wimbledon, the Marathon, boat race and more ensuring that almost every sporting fan is catered for. As you’ll know if …

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7 July 2014

11 Ways Search and Social Make the Ultimate Power Couple

The Marriage Between Social Media and Search You’d be surprised to know that it wasn’t until relatively recently that brands stopped seeing organic search and social media as completely independent of one another. Despite the change in attitudes, many marketers are still quite clueless about how both channels can work together. Social media may be an ever evolving organism that …

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2 July 2014

4 important tips for managing a site migration

If you run a website, chances are you’re going to need to address a site migration at some point in its lifetime. Whether you’ve changed domain names, re-platformed or simply made major changes to your structure, having a proper strategy in place for your migration is crucial to ensure you don’t lose value. So what exactly is site migration? In the …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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30 June 2014

Producing great blog content: 5 tips you can’t afford to miss

  In recent years, Google’s algorithm updates (and Panda in particular) have emphasised the importance of content quality as indicators of site authority, and thus visibility in search results. Consequently, content marketing has become a very prominent aspect of digital strategies, which translates into more and more business sites producing regular blog content. By contrast, as search engines get smarter, “black” SEO’ …

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12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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