23 January 2015

Paris attacks – All united online

After the tragic news of the terrible terrorist attacks that shook Paris earlier this month, it was great to see how united France was during the rally on the 12th January 2015 with more than 3 million showing they would not be kowtowed by terrorism. However, it was also great to note that this unity extended online with the trending …

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19 January 2015

Tips when doing SEO for a small website

Executing an SEO campaign for a small website can present a variety of challenges. Unlike work with more established platforms, there is often little basis to build on in terms of offsite visibility, brand reputation and content. That being said, with the right strategy and focusing on the right areas, you can still achieve promising results- sometimes pretty quickly. Here are some …

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30 December 2014

10 Digital Marketing Predictions for 2015

It’s that time of year again; I’ve been looking back over the highlights and surprises of 2014 and compiling my annual list of New Year digital predictions. The past 12 months have seen a number of milestones and 2015 is set to be even bigger. 1. The rise of smart watches There’s been a lot of buzz around wearable tech …

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22 December 2014

The Top 10 digital moments of 2014 #DIGIMOs

Over the past 3 weeks, we’ve been running down our pick of the Top 10 ‘digital moments’ of 2014, with a bit of a Tamar twist – we’ve been recreating them in Lego! Because why not, hey? We’ve been posting 3 each week on our social feeds, but in case you missed any of them, we’ve gathered them all together …

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18 December 2014

Keep calm and Search on!

Google released its ‘year in search’ video, highlighting the top searches for the year and the following queries were on top of our minds in the past year. Robin Williams World Cup Ebola Malaysia Airlines ALS Ice Bucket Challenge Flappy Bird Conchita Wurst ISIS Frozen Sochi Olympics   Closer to home, in the UK the top items that dominated our hunger …

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10 December 2014

What you need to know about Dark Social

We are often led to believe that the social element of the web began in the early 2000’s when platforms like MySpace and Friendster emerged, allowing online users to connect with each other and share content. Alexis Madrigal reminded us back in 2012 that this is hardly the case. Madrigal’s article outlines that long before these social sites came about …

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4 December 2014

The Current State of Shoppable Social Media

With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often struggled to measure the true value social media has on ROI as it’s main use is for building brand advocates and loyalty among customers. With this …

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20 November 2014

SEO campaign tracking: What site metrics should you use?

Setting campaign objectives and reporting is an essential aspect of a successful SEO campaign. One way to determine your performance is to keep track of domain metrics. That being said, there are so many tools and measurement methods out there it can sometimes be a bit daunting to even pick which metric is the best and most reliable indicator to follow. In …

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4 November 2014

Apprentice tips: how to improve your visibility on Youtube

Last week, The Apprentice’s task was all about creating viral Youtube content and driving views within a very short time frame of 48 hours. This year’s crew is arguably the worst cast ever assembled by the BBC (let’s face it, that triple firing was absolutely coming!). Nonetheless, the broadcast provided some good insight on how to optimise video content for …

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