25 November 2013

Google encrypted keyword data – what are the consequences for SEO?

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final nail in the coffin of such practices by gradually reducing the impact of individual keywords on search results. Following Google’s long-awaited announcement last September that …

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20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

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12 November 2013

mChristmas – how retailers can make the most of mobile

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more keenly felt that in the world of ecommerce. John Lewis saw 50% of their traffic on Christmas Day last year coming from mobiles and tablets. …

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4 November 2013

We’re dreaming of an mChristmas…

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year. Nowhere is this shift to mobile more …

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1 November 2013

How will Google’s Hummingbird Impact Link Building?

Earlier this month, we discussed Google’s latest algorithm, Hummingbird, the most influential update in the past decade. While we’ll benefit from Hummingbird’s search accuracy, rich content, and greater understanding, it’s also worth considering how it will impact link building. How does Hummingbird impact link building? More than ever before, link building needs to be focused on providing significant value to …

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23 October 2013

Apple’s October “Special Event” Recap – New Mac Pros, MacBook Pros and thinner iPads!

Apple’s price comparison of their new and updated iPad range. With Christmas coming up thick and fast, Apple are trying to push out as many updates to their devices as possible to put them in good standing for this year’s Christmas present rush. Here’s a quick recap of yesterday’s launch event.. Hardware improvements All of the “major” Apple hardware has …

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15 October 2013

Digital December: ‘Tis the Season to be Social

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise on customers across their digital marketing channels. Last week, we looked at SEO and shared 10 tips on how brands can get their websites search-ready …

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11 October 2013

How to turn disaster into opportunity – pay attention Asda!

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to its knees and was quickly removed – and followed up by a statement saying they wouldn’t be honouring any outstanding orders which used the voucher. …

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8 October 2013

How will Google’s Hummingbird algorithm update affect searches?

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here are some of the ways Hummingbird will affect searches. Search Accuracy One of Hummingbird’s most significant adjustments will be the growing accuracy of its search …

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7 October 2013

Digital December: 10 Tips to get your SEO in shape for Christmas

Last week we introduced you to ‘Digital December’, our seasonal focus on the crucial pre-Christmas run-up. If you read our ‘Crack the Christmas Crowds Online‘ post, you’ll know just how important it is to get the Christmas season right when you’re marketing online. As promised during that post, we’re going to take a look at some of the marketing disciplines …

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