1 October 2014

Improving mobile conversions: tips to get it right

To state that mobile traffic is growing into THE major source of online search would be stating the obvious. So would pointing out that mobile conversion rates still tend to be much lower than desktop. With the use of smart phones, tablets and mobile apps now way past the stage of ‘emerging platforms’, it’s essential to make use of every …

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23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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15 September 2014

4 SEO differences between Google and Yandex

With a market share estimated over 60%, Yandex is Russia’s largest search engine, one of few nations where Google is yet to establish overwhelming dominance. Also very popular in the Ukraine and Kazakhstan, Yandex is the 4th biggest search engine in the world. Obviously there are numerous divergences between Yandex and Google, both in terms of the weight of algorithmic factors and …

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10 September 2014

iPhone 6, Apple Watch and Apple Pay: 5 things online retailers need to know

The entire digital world tuned in last night to follow the long awaited Apple Special Event that promised the unveiling of new products and technology. We were definitely not disappointed! Not only did they reveal two new iPhones and the Apple Watch, but new card-less payment technology stunned the retail industry. 1. A bigger screen makes a responsive website a must …

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3 September 2014

#OnThisDayInDigital in more than 140 characters…

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with you. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock. For example, …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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29 August 2014

Tamar’s #DigitalHistory – The Story of YouTube

Today we launch the latest infographic in our #DigitalHistory series – a series which has so far seen us illustrate the story of facebook and Google in two beautiful and in-depth infographics. Having looked at two of the most famous names online, it makes perfect sense for YouTube to be the focus of our newest release. After all, over a …

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11 August 2014

Pigeon update to help with local search results

The latest Pigeon algorithm update released on the 24th of July, focuses on boosting your businesses local search rankings, rather than concentrating on penalising low-quality content, as with the previous algorithm updates. Now, a business with a strong backlink profile and a high page authority will naturally fall on the first few results pages of Google when searched. The ultimate aim …

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8 August 2014

Big changes with Google: HTTPs as a ranking signal

In what appears to be one of the major reshuffles in its algorithm this year, Google has announced on its official webmaster blog that they will be using HTTPs as a ranking signal, albeit in a small way. This is not something Google has come up with off the cuff. They have been building a case for it through tests …

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