3 September 2014

#OnThisDayInDigital in more than 140 characters…

Is there a winning year in digital history? #OnThisDayinDigital began back at the beginning of 2014 and although we’re only 2/3 of the way through the year we’ve already come across loads of interesting insights we wanted to share with you. It’s fair to say that the digital facts for some days wouldn’t have always come as a shock. For example, …

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29 August 2014

Viral Trend Alert: #ALSIceBucketChallenge

No doubt your Facebook, Instagram and Tumblr newsfeeds are currently being dominated with numerous videos of people you know, and people you don’t, having ice cold water poured over them. Look up “viral content” in the dictionary and the Ice Bucket Challenge will no doubt be one of the top examples. Internet Sensation Although the basic idea of being covered …

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29 August 2014

Tamar’s #DigitalHistory – The Story of YouTube

Today we launch the latest infographic in our #DigitalHistory series – a series which has so far seen us illustrate the story of facebook and Google in two beautiful and in-depth infographics. Having looked at two of the most famous names online, it makes perfect sense for YouTube to be the focus of our newest release. After all, over a …

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11 August 2014

Pigeon update to help with local search results

The latest Pigeon algorithm update released on the 24th of July, focuses on boosting your businesses local search rankings, rather than concentrating on penalising low-quality content, as with the previous algorithm updates. Now, a business with a strong backlink profile and a high page authority will naturally fall on the first few results pages of Google when searched. The ultimate aim …

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8 August 2014

Big changes with Google: HTTPs as a ranking signal

In what appears to be one of the major reshuffles in its algorithm this year, Google has announced on its official webmaster blog that they will be using HTTPs as a ranking signal, albeit in a small way. This is not something Google has come up with off the cuff. They have been building a case for it through tests …

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31 July 2014

Facebook: Searching to become the next Google

Last week, Mark Zuckerberg announced his ambition to turn Facebook into a competitor to search engines like Google and Bing. Zuckerberg highlighted the work which has been done towards improving the social network’s ability to display relevant content, revealing his plan to encourage users to stay on Facebook for longer, and utilize the site beyond its social media function. Obviously, …

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24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

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18 July 2014

Google Analytics Data; Anytime, Anywhere

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to …

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15 July 2014

Which players took home trophies in the Twitter World Cup?

As you may have seen over on our Twitter feed, we’ve spent the World Cup watching the players both on the pitch and on social media. Just like we did during the London 2012 Olympics, we’ve been tracking all the athletes on Twitter to see what changes they’ve seen in their social following. We do this for several reasons, not …

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