4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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23 January 2014

Is Facebook’s teen exodus all it seems?

Over the past few days there has been plenty of discussion about Facebook’s so called decline among young users, with some reports going as far as to describe the social media giant as ‘dead and buried’. This is unsurprising and in many ways reflective of social media observers’ tendency to try and stay ahead of the game by predicting the …

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10 January 2014

Facebook in U-Turn over unpopular ad feature

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of their friends, such as post ‘Likes’. Hence, should one of your friends like or check into a shop, their face could be displayed in your …

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7 January 2014

Rap Genius SEO: where did it all go wrong?

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have got away with a simple warning. This week, Rap Genius founders publically apologised and recognised they ‘deserved to get smacked’. Having said that, they also …

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18 December 2013

10 Digital Marketing Predictions for 2014

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting to compile, given what an exciting year we’ve just had: Here are my 10 predictions for digital in 2014: Video will be everywhere The new …

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17 December 2013

2013 Digital Predictions – How did we do?

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings of this year and if she can beat the whopping 87% success rate from 2012 predictions. “That wasn’t a WIN!” Don’t agree with something? Read …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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4 December 2013

Did #CyberMonday live up to the hype?

As we speculated in our previous blog #CyberMonday has yet again proven to be a hit in the e-commerce world, with online sales increasing by 20.6% compared to 2012. The demand for mobile commerce has shot up significantly compared to previous years, as we discussed in our #mChristmas series of posts, with mobile traffic representing 31.7 % of all online traffic, that’s an increase …

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