10 December 2008

Google starts indexing magazines

Google announced yesterday that they are adding magazines to their Google Book Search function. Many magazines have already agreed to let Google index their articles. Google will share some of the revenue that is generated from the ads that are shown alongside the articles. The magazines currently available through Google are issues of New York Magazine, Popular Mechanics, Popular Science …

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9 December 2008

Link baiting content – Boost your SEO campaign

Although content is king in the land of SEO, in order to maximise the ranking potential of your site it is important to support your campaign with a good and natural, link building strategy. One way to do this is by adding what is known as 'link baiting content' to your site. This could be anything from engaging copy, an …

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9 December 2008

Yahoo board closer to naming a leader

With Mr. Jerry Yang gone from Yahoo, the board are in the process of finding a new CEO for the search giant. They’re looking a seasoned technology executive with experience running a public company from the start. One of the people who met these credentials is 52 year old Arun Sarin. Mr Sarin has recently retired as CEO at Vodafone …

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8 December 2008

Blogs can be a right pain in the RSS

Blogs are great, I love reading them, love writing them, love finding new ones and commenting on  good examples, or lamenting those which are a bit rubbish. I'm partial to the odd Sphinn, and its great when yours turns up on a search. Oh and they are also great for SEO, you might have heard… The whole point of blogs are …

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8 December 2008

Google Launches new service – Friend Connect.

Google launched its new service, Friend Connect, a new service that is designed to let webmasters add “social networking” features to their site. It allows features such as chat, games, ratings to be added to your site by simply copying and pasting a few lines of code into your site. The service is much like Facebook’s Friend Connect service whereby, …

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8 December 2008

Keyword Research

The backbone of any good search campaign is the keyword research, quite often after being entrenched in one industry you think that you know your market and you needn't research keywords again. Having a solid list of trends and keywords from 3 years ago is not good enough, it's out of date. Sure, the big volume drivers won't have changed …

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8 December 2008

Facebook improves its video service

Now I don't know all that much about watching videos on Facebook, because I think that youtube is just better. However, Facebook have made a huge stride forward by improving their video services and I will try to explain it all to the best of my abilities. Firstly, in researching this post I learned a couple of things…Facebook's video service …

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8 December 2008

The best websites in the world ever….vol. 38

When I moved to Shanghai last year, what I would have found really useful would have been a Shanghai version of www.tfl.gov.uk. Which I found endlessly useful while living in London. However, I had no such luck, but what I did find was the Smart Shanghai map. This is an interactive map of Shanghai city – in English – that …

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5 December 2008

The best websites in the world ever….vol. 37

Well, there are websites and there are websites… There is shopping. After buying a very expensive dress and never wearing it I’ve banned myself from www.netaporter.com, they just make it all FAR too easy, but as many others I probably spend the most from Amazon. Some websites are life changing… I’ve got in contact with lost friends on Facebook and …

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4 December 2008

Microsoft 33 years on

From a little software company to the industry giant in the space of 33 years.  That is the success story called Microsoft. We look at the key points that made them so effective, but also the things that did not always go according to plan. Here are some of the key success points: Bill Gates, Microsoft founder identified very early …

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