11 March 2014

5 ways that Facebook’s page redesign completely misses the point

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to make the page more streamlined, allowing users to find what they want to know more quickly and helping admins to monitor the effectiveness of their …

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10 March 2014

Is your search strategy for Google suitable for Baidu?

Established in 2000, Baidu is the largest search engine in China. Despite the recent emergence of rival search engine Qihoo, and despite the fact that their index ‘only’ includes around 740 million pages to date (compared to Google’s 60 trillion as of 2013), Baidu’s market share is generally estimated to be over 60%. In that sense, its dominance in China is …

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7 March 2014

8 Inspirational women in digital

Inspired by International Women’s Day on March 8th, here at Tamar we’ve been talking about the inspirational women who have made an impact in our own industry. As a digital agency with a history of women in senior positions (and founded by a woman), we celebrate the achievements of all women but we have a special affinity for those who …

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3 March 2014

5 things you need to know about a Google Penalty

If you’re not familiar with the inner workings of a Google penalty, consider yourself lucky. A Google penalty (sometimes referred to as a ‘manual action’) is applied to a site when Google finds out that they – or somebody working on behalf of their site – have been carrying out certain questionable types of optimisation and bending the rules, specifically …

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28 February 2014

10 ways S.E.O. is just like S.E.X.

Because it’s Friday, and we were feeling a little creative in the pub after work last night, we present for your approval the 10 ways that SEO is just like SEX. If we missed any good ones, let us know in the comments! 10. It’s much better when you don’t have to pay every time Now we all know that …

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25 February 2014

How is WhatsApp worth $19 billion?

  Last week, Facebook announced the purchase of mobile messaging app WhatsApp for a staggering $19 billion. The deal was divided into several chunks, including $4 billion in cash, $12 billion in Facebook shares and an additional $3 billion in WhatsApp stock. Unsurprisingly, the exorbitant deal has been widely discussed, with many experts questioning the valuation of the app as …

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hot-athletes
24 February 2014

Which athletes triumphed at the Sochi Socialympics?

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London 2012 has lead to a lot of interest in how the Sochi games would compare. Just like we did during London 2012, here at Tamar …

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19 February 2014

TouchScore Sport 2014 – #Go4Greatness

Here at Tamar we’ve been working on a piece of research which will look at how sports brands are capitalising on this 2014 ‘Year of Sport’. Using our TouchScore tool, we will be tracking the social media and digital marketing performance of the Top 10 global sports brands to see how their performance changes, and is impacted by, this year’s …

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17 February 2014

5 key ways to improve your mobile seo

During the run-up to Christmas, we talked a fair bit about the value of mobile traffic to retailers. Recent findings confirm that traffic from mobile devices has almost tripled year-on-year, and now constitutes nearly 25% of the overall traffic – and more than 30% of the traffic from the search engines. If you need more convincing, here is a link to …

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10 February 2014

4 Features to improve your offsite SEO profile in 2014

In the wake of Rap Genius’ recent trouble with Google for dodgy SEO schemes, there has been a lot of discussion and buzz about the role (and misuse) of links for black hat SEO purposes. The debate has been further fuelled by Google head of Webspam Matt Cutt’s claim that guest blogging was a dead practice. So what constitutes a …

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