20 November 2014

SEO campaign tracking: What site metrics should you use?

Setting campaign objectives and reporting is an essential aspect of a successful SEO campaign. One way to determine your performance is to keep track of domain metrics. That being said, there are so many tools and measurement methods out there it can sometimes be a bit daunting to even pick which metric is the best and most reliable indicator to follow. In …

Continue Reading
4 November 2014

Apprentice tips: how to improve your visibility on Youtube

Last week, The Apprentice’s task was all about creating viral Youtube content and driving views within a very short time frame of 48 hours. This year’s crew is arguably the worst cast ever assembled by the BBC (let’s face it, that triple firing was absolutely coming!). Nonetheless, the broadcast provided some good insight on how to optimise video content for …

Continue Reading
3 November 2014

4 Reasons why your business should care about online reviews

The inability to physically see or touch a product can make the decision whether or not to click ‘buy’ just that extra bit harder. With the amount of choice for online shopping ever expanding, customers are having to rely on factors other than just price to make their decision. This leads us into the first reason why businesses should be investing …

Continue Reading
29 October 2014

Tamar’s #DigitalHistory – The story of Linkedin

Today we release the latest in our series of #DigitalHistory infographics – The story of LinkedIn. Compared to many of the brands and sites we’ve covered previously (Google, Facebook, Twitter, Instagram, YouTube) LinkedIn has a more professional-focus, but that doesn’t stop it from being one of the most popular networks on the internet today. With over 300 million members, LinkedIn …

Continue Reading
14 October 2014

International SEO: how hard can it be?

At first glance, doing SEO for international clients might seem pretty straight forward: carry out routine technical fixes on-site, pop a few key terms into Google translate and watch your site shoot up search results once it’s properly optimised. However, there are numerous parameters you should take into consideration before going all out with a standard SEO strategy, as simply replicating …

Continue Reading
6 October 2014

Tamar’s #DigitalHistory – The story of Instagram

Today marks the 4th birthday of one of the biggest social media success stories of recent years, Instagram. Yes – Instagram has been with us for 4 years (though it feels like more) and we’re celebrating this milestone by making it the focus of our latest #DigitalHistory infographic. The Story of Instagram Whatever your opinion of Instagram, it’s hard to …

Continue Reading
1 October 2014

Improving mobile conversions: tips to get it right

To state that mobile traffic is growing into THE major source of online search would be stating the obvious. So would pointing out that mobile conversion rates still tend to be much lower than desktop. With the use of smart phones, tablets and mobile apps now way past the stage of ‘emerging platforms’, it’s essential to make use of every …

Continue Reading
23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

Continue Reading
15 September 2014

4 SEO differences between Google and Yandex

With a market share estimated over 60%, Yandex is Russia’s largest search engine, one of few nations where Google is yet to establish overwhelming dominance. Also very popular in the Ukraine and Kazakhstan, Yandex is the 4th biggest search engine in the world. Obviously there are numerous divergences between Yandex and Google, both in terms of the weight of algorithmic factors and …

Continue Reading
10 September 2014

iPhone 6, Apple Watch and Apple Pay: 5 things online retailers need to know

The entire digital world tuned in last night to follow the long awaited Apple Special Event that promised the unveiling of new products and technology. We were definitely not disappointed! Not only did they reveal two new iPhones and the Apple Watch, but new card-less payment technology stunned the retail industry. 1. A bigger screen makes a responsive website a must …

Continue Reading