Today I will be showing you 5 interesting search techniques which might just make you love Google that little bit more! 1) Time If you, like me, have family all over the world but can never keep track of the time differences as to when best to Skype with them, typing this into the search [...]
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5 simple search tips to make you love Google even more!
22 August 2011 | Posted by Annie Wakefield | Digital Marketing ManagerTags: Google Search, Search tips with Google | Posted in Search | No comments »
Twitter is the new ‘word of mouth’…
19 August 2011 | Posted by Ashley Turner |Posted in Social Media | No comments »
I remember hearing in university that the most important exposure for a brand is word of mouth. People have always trusted recommendations from family, friends or even friends of friends before they will give in to paid corporate advertising. We’ve all been in the situation where someone we know says something like “I saw an [...]
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Is voting back in favour in the age of social?
17 August 2011 | Posted by Henry Elliss | Digital Marketing DirectorTags: Algorithms, facebook, Google plus, Klout, Likes, Search, SEO, voting | Posted in Search, Social Media | No comments »
Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this [...]
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Shareable Content: The key to SEO success in 2011 and beyond…
16 August 2011 | Posted by Asad Imam | SEO ConsultantTags: Google, Panda update, SEO, social media | Posted in Search, Social Media | No comments »
Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link added on a website was considered as a vote. Now links shared via social channels are being considered votes and [...]
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YouTube scores a win – but what are you watching?
15 August 2011 | Posted by Milly Diaz | Associate Director of Social MediaTags: mobile, Search, Video, YouTube | Posted in mobile, Social Media | No comments »
According to a report that came out last week, YouTube scored its biggest month of traffic ever in the UK last month. YouTube apparently accounted for 1 in every 35 UK Internet visits in July and the uplift was credited to massive growth in mobile viewing. What I would love to know is what exactly [...]
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Build an SEO and user friendly 404 page
12 August 2011 | Posted by Annie Wakefield | Digital Marketing ManagerPosted in Search | No comments »
What are 404 Errors? 404 Errors occur when a web server cannot find an object with the URL you’ve entered. Ugly messages often pop up on your screen like “This webpage cannot be found,” with little guidance on how to fix the issue. What are the best steps you can take to ensure your 404 [...]
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Making your mobile offering essential to users
11 August 2011 | Posted by Liz Morray | Mobile SpecialistPosted in mobile, Search, Social Media | 1 Comment »
As my twitter followers and facebook friends will know I’ve recently had an unplanned holiday from my iPhone. We’re reunited now, but the days apart have really clarified what I most use it for and how much I rely on it. I can take a break from my mac for a week with no problems [...]
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Ultimate brand advocacy at Pinterest
10 August 2011 | Posted by Sarah Graveling | Creative DirectorTags: Brand advocacy, Digital brands, Pinterest | Posted in Experience Design, Search, Social Media | No comments »
If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things [...]
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Twitter responds to the London riots
9 August 2011 | Posted by Milly Diaz | Associate Director of Social MediaPosted in Social Media | No comments »
I’m sure I’m not alone. Watching the riots spread across London on TV and reading first hand accounts play out on Twitter left me feeling quite powerless. However, this morning, Twitter again has emerged as a leading force for good. Organizers across London are using Twitter to coordinate clean up efforts in the areas devastated [...]
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Finding your way through the attribution maze!
8 August 2011 | Posted by Alex Christie |Posted in Analytics | No comments »
There’s a lot of talk online about attribution modelling, the why’s, the wherefores and whether online brands should even bother invest in one. You’ve almost certainly given it some thought over the last year. However, even though you may not think you are not currently using an attribution model for your online brand, you are [...]
