22 April 2015

#Mobilegeddon: what to expect from the latest Google update

It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. At last, the much-anticipated mobile-friendly update went live yesterday. Nicknamed Mobilegeddon by industry experts, the update will affect searches in all languages. It will also …

Continue Reading
21 April 2015

Tamar’s #DigitalHistory – The Story of Pinterest

With our twentieth birthday fast approaching, we’ve seen many sites come and go – from the highs (Facebook, Google) to the lows (remember Boo.com?!). We’ve seen them all, and we’ve learnt many lessons from them. Throughout 2014, we released a series of infographics which explored the birth and dramatic growth of some of the most famous brands on the internet. …

Continue Reading
14 April 2015

Periscope – The world is your oyster

Unless you’ve been hiding for the past few weeks, you’ll doubtless have heard of the “hip” new social media app, Periscope. Recently launched, it has already been downloaded onto thousands of excited smartphones. If you are wondering what this craze is all about and whether you should jump on the band wagon, don’t worry – we’ve carefully looked through the …

Continue Reading
1 April 2015

Men are better at tech: Shattering the illusion

An article has emerged today on the Telegraph website with a title that could perhaps be pretty misleading. “Why men are better at Google than women” could easily lead many people to jump to certain conclusions about the nature of the article. Thankfully though, it’s not saying that men are superior at digital or tech but outlines various studies looking …

Continue Reading
1 April 2015

Say Ello to Zayn Malik’s social network

Unless you spent last week hiding away in a cave, you’re probably aware that Zayn Malik has quit One Direction.  After being signed off for stress and leaving the band’s tour, it was announced the 22 year old would not return, and the band is set to continue as a 4. Let’s face it, it’s unlikely to be the last …

Continue Reading
16 March 2015

What can #YourMum teach us? A lot apparently

Last week Penguin Books launched a Twitter campaign to celebrate Mother’s Day. They decided to ask users to tweet them to provide book suggestions for their mothers. To the internet’s amusement they used the hashtag #YourMum. For the next hour (and every lunchtime this week), tweet us using #YourMum & we’ll endeavour to provide gift (where gift = book) advice. …

Continue Reading
13 March 2015

Wearable tech: Is the Apple Watch a game-changer?

We predicted at the beginning of the year that 2015 is set to be the “year of wearable tech” and Monday’s Apple event only confirmed it. Apple Watch The Apple Watch has caused quite a stir, in both the offline and online world. After its initial announcement back in September 2014, the March 9th event earlier this week confirmed its …

Continue Reading
2 March 2015

4 algorithmic changes Google should implement

Google’s algorithm is a very complex combination of on-site and off-site parameters. As SEOs, we’re fascinated with how Google determines ranking, and every tiny change or perceived change get a huge amount of coverage within the industry. While Google has come a long way in improving user experience, tackling spam and low quality sites from appearing high up in search …

Continue Reading
24 February 2015

Everything brands need to know about Snapchat

A number of brands struggle to reach the younger demographics; those that are unable to embrace the ever evolving world of social media are at a distinct advantage. With the younger generation leaning away from the “retro” sites where their parents dwell (Facebook and Twitter), the more visually based apps and platforms are becoming hugely appealing. Launched back in 2011, …

Continue Reading