http://blog.tamar.com Just another WordPress weblog Tue, 31 Aug 2010 09:11:31 +0000 http://backend.userland.com/rss092 en Big changes for Google’s dynamic and constantly refreshing stream of real time search results or “updates” vertical.  Google real time search results are now incorporating geographic targeting, so sentiment, attitudes, and buzz can be measured by location. Also, Google Alerts, Google’s free content monitoring service, now has the option to incorporate ... http://blog.tamar.com/2010/08/big-changes-for-google-real-time-search-results/ I have always been a big fan of hard-hitting graphs, and I was especially astounded by this Wired Magazine Article. I was alerted to this eye opening graph by @tanyagoodin and was immediately sceptical by the apparent demise of “web”. I investigated and it turns out that the graph is a 100% ... http://blog.tamar.com/2010/08/dead-or-alive/ Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ advisedly as I’m sure that we’ll be returning to the Infographic universe before very long. This ... http://blog.tamar.com/2010/08/part-4-of-4-tamar-infographic-series-natural-integrity/ Over the weekend Rob Ousbey noticed that Google was testing updating the results shown while you are typing. So as you type your search query into Google and the auto suggest fills out suggested search phrases so Google actually changes live the results shown. Pretty cool. But also pretty distracting. There is ... http://blog.tamar.com/2010/08/google-streaming/ Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source that will interest and convince them. The result of that conviction is a sale, a call ... http://blog.tamar.com/2010/08/part-3-of-4-tamar-infographic-series-driving-conversion/ Disclaimer: I’ve borrowed the title of this blog from Tanya Goodin, our CEO. We were talking about Facebook Places this morning and she posed the (very Lord of the Rings inspired) question to me, did I think that Facebook Places would be the one location service to rule them ... http://blog.tamar.com/2010/08/one-location-service-to-rule-them-all/ Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we help clients make contact with consumers, then convince and convert them through SEO. We’ve come to ... http://blog.tamar.com/2010/08/part-2-of-4-tamar-infographic-series-with-social-comes-search/ Today, Tamar is launching the first in a series of four Infographics that map the way we deliver the promise of our logo - “the search and social conversion agency”. We’ve seen an explosion in the use of Infographics this year, which was one of my 15 predictions for 2010 The ... http://blog.tamar.com/2010/08/tamar-infographic-series-%e2%80%93-captivate-communicate-convert/ Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the simple rankings metric but the debate around the value of top positions on the search engines ... http://blog.tamar.com/2010/08/top-search-rankings-are-just-a-part-of-successful-seo-campaigns/ As somebody who spends a fair bit of time reading and research industry news for my job - as well as commenting on blogs in my spare time too - I get very frustrated about how difficult some bloggers make this process. Considering one of the defining features of a ... http://blog.tamar.com/2010/08/dear-bloggers-if-you-want-interaction-make-it-easy/