Technology

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Could new EU cookie laws hamper user experience?

15 June 2011 | Annie Wakefield

As of 26 May, 2011, all sites are required to comply with EU regulations designed to protect users privacy, which may in-effect hinder the on-site experience. The new law required that sites ask users permission […]

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Why all marketers should be doing video optimisation

3 May 2011 | Annie Wakefield

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the […]

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Are you measuring the FULL benefits of your online marketing?

4 March 2011 | Annie Wakefield

Do you say ‘Good morning’ to other people working in your office when you arrive? Would you recommend that as a good idea to others? If so, why? Do you know the hard, measurable returns […]

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SEO top tip: Don’t neglect those HTTP status codes

28 January 2011 | Alex Christie

Having recently read a post on Google Webmaster Central regarding how to prepare your site for planned downtime, I was reminded once again how much neglect there is around HTTP status codes. The HTTP status […]

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10 hot digital brands to watch in 2011

17 December 2010 | Tanya Goodin

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy […]

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Mobile set to miss out on great Christmas presence…

29 November 2010 | Tanya Goodin

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn […]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]

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Consumer dash to mobile Search means brands need to rethink online strategies

29 September 2010 | Tanya Goodin

Tamar’s Mobile 2010 White Paper out this morning shows that UK consumers are making a dash to mobile as a Search platform. It is hard to argue with figures showing mobile search engine traffic increasing […]

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Dead or alive?

24 August 2010 | Alex Christie

I have always been a big fan of hard-hitting graphs, and I was especially astounded by this Wired Magazine Article. I was alerted to this eye opening graph by @tanyagoodin and was immediately sceptical by the apparent […]

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The ad space race – Will Apple’s iAd overtake Google’s AdMob

5 August 2010 | Alex Christie

Along with the release of Apple’s 4th generation iPhone comes the new iPhone OS 4.0 software which features the new iAd. iAd is Apple’s advertising system that allows developers to include advertising in their apps […]

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