amazon-echo-hero
19 May 2016

Conversational AI is the future of search

Last night marked the first day of Google’s I/O 2016 conference, a two-day conference where Google shows off their latest ideas, products and developments. Amongst the many announcements this year – which included VR, wearables, new messaging apps (because why let Facebook have all the fun, right?) and video conferencing – came the announcement of Google Home, the widely anticipated …

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gears-1236578_960_720
18 May 2016

How Natural Language Processing is changing SEO

It is well-accepted in the digital marketing industry, especially in organic search, that the focus is shifting from keyword-based strategies online to ones that focus on fulfilling intent.  The stimulus for this has come from Google itself and its improving ability to understand the human language. The appearance of Knowledge Graph boxes, Answer Boxes, Featured Snippets, Local pack results etc. are …

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typewriter-726965_960_720 (1)
9 May 2016

Sorry, but with content it’s quality AND quantity…

The depressing truth is (according to research by Moz) that over 50% of content online has zero shares and nobody is linking to it. We’re also told that the most shared content online is 1,000+ words, so the pressure is on to beef up the word count, but not lose any of the engagement. And it’s not easy… Quality first… …

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photo-1455390582262-044cdead277a
21 April 2016

Unlocking the secrets of content marketing for brands

Content is one of the most important aspects of any website and most brands understand that it’s important to produce engaging and shareable content frequently. Producing content is not only a great way to improve rankings for SEO purposes, but it’s also important to encourage engagement and keep readers interested and returning to your site. Producing content can take time. …

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r2d2-933066_1920
7 April 2016

How will intelligent personal assistants affect SEO?

If you’ve seen the movie Her, or perhaps Iron Man, you’ll know what the future of tech looks like. AI is coming and it’s coming in a big way. It’s here to make our lives easier and simpler, or at least, that’s what all the big tech giants would have us believe. AI is nothing new, IBM has been experimenting …

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pinterest-1084757_1280
6 April 2016

Why aren’t more brands promoting on Pinterest?

Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of brand marketing budgets, as they pay for the eyeballs of this very receptive audience – or will they? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing social platforms. With 100 …

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data science and seo
22 March 2016

Is Data Science at the core of your business?

While it might have been acceptable for organisations to take the ‘big data’ movement lightly a few years ago, more and more evidence is emerging that data science needs to be put at the core of any business. Here are just six mind-boggling stats on big data from this very comprehensive list. We have generated more data in the last …

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map-730272_1280
15 March 2016

Does the world need another infographic?

Data visualization has been around for years, but a few years ago the mass production of infographics for marketing purposes peaked, and we all sat back exhausted and suffered from infographic fatigue. Since infographic mania, we’ve seen a gradual move towards other methods of creative marketing solutions. Thank heavens. We say this not because we don’t like them, the opposite, …

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write-593333_1280
25 February 2016

Do you have a persona-based content strategy?

Content has long been an essential part of the digital marketing strategy, but are you attracting the right audience? Digital marketers are usually very good at measuring performance, but how do you know that the users sharing or reading your content are the right people for your site? More importantly, you may know exactly who your demographic is, but how …

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night-city-1149700_1280 (1)
17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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