Tanya Goodin

Blog image

Mobile set to miss out on great Christmas presence…

29 November 2010 | Tanya Goodin

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn […]

READ MORE
Blog image

Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]

READ MORE
Blog image

H&M Online Fail

24 November 2010 | Milly Diaz

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less […]

READ MORE
Blog image

Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the […]

READ MORE
Blog image

Before 2011… How did our previous predictions fare?

18 November 2010 | Henry Elliss

Before my boss and Tamar’s CEO Tanya Goodin makes her predictions for 2011 (in what has become an annual tradition, not just here at Tamar but in the industry as a whole) I thought it […]

READ MORE
Blog image

Rise of the Silver Surfer – top ten tips for marketers

27 October 2010 | Tanya Goodin

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for […]

READ MORE
Blog image

Consumer dash to mobile Search means brands need to rethink online strategies

29 September 2010 | Tanya Goodin

Tamar’s Mobile 2010 White Paper out this morning shows that UK consumers are making a dash to mobile as a Search platform. It is hard to argue with figures showing mobile search engine traffic increasing […]

READ MORE
Blog image

Part 4 of 4 – Tamar Infographic series: Natural integrity

24 August 2010 | Tanya Goodin

Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ […]

READ MORE
Blog image

Part 3 of 4 -Tamar Infographic series: driving Conversion

20 August 2010 | Tanya Goodin

Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source […]

READ MORE
Blog image

Part 2 of 4 – Tamar Infographic series: with Social comes Search

19 August 2010 | Tanya Goodin

Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we […]

READ MORE

HOME | WHAT WE DO | CULTURE | THINKING | BLOG | REQUEST A CASEBOOK

IGNITING DIGITAL BRANDS | SEO | SOCIAL | MOBILE | JOBS | TALK TO US

CELEBRATING 19 YEARS IN DIGTAL
© TAMAR 2014