Tanya Goodin

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Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the [...]

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Before 2011… How did our previous predictions fare?

18 November 2010 | Henry Elliss

Before my boss and Tamar’s CEO Tanya Goodin makes her predictions for 2011 (in what has become an annual tradition, not just here at Tamar but in the industry as a whole) I thought it [...]

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Rise of the Silver Surfer – top ten tips for marketers

27 October 2010 | Tanya Goodin

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for [...]

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Consumer dash to mobile Search means brands need to rethink online strategies

29 September 2010 | Tanya Goodin

Tamar’s Mobile 2010 White Paper out this morning shows that UK consumers are making a dash to mobile as a Search platform. It is hard to argue with figures showing mobile search engine traffic increasing [...]

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Part 4 of 4 – Tamar Infographic series: Natural integrity

24 August 2010 | Tanya Goodin

Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ [...]

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Part 3 of 4 -Tamar Infographic series: driving Conversion

20 August 2010 | Tanya Goodin

Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source [...]

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Part 2 of 4 – Tamar Infographic series: with Social comes Search

19 August 2010 | Tanya Goodin

Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we [...]

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Part 1 of 4 – Tamar Infographic series: captivate, communicate, convert

17 August 2010 | Tanya Goodin

Today, Tamar is launching the first in a series of four Infographics that map the way we deliver the promise of our logo – “the search and social conversion agency”. We’ve seen an explosion in [...]

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Top search rankings are just a part of successful SEO campaigns

16 August 2010 | Tanya Goodin

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the [...]

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Two years to go and the 2012 London Olympics marketing marathon starts now

27 July 2010 | Tanya Goodin

Today, there are just 730 days left before the London Olympics starts – but for companies, the online marketing marathon has already begun. The legal controls on the Olympics are fierce but at the same [...]