Tanya Goodin

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10 digital marketing predictions for 2012

17 November 2011 | Tanya Goodin

It’s time once again for me to stick my neck out and lay my next 12 months digital predictions on the line. The 2012 theme is very much one of integration; integration between digital and […]

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Video infographic must-see: A Video History of the iPhone

18 October 2011 | Tanya Goodin

I stumbled across this video infographic about the history of the iPhone and not only is it timely, but it’s also brilliant! It’s certainly worth the 4 minutes it takes to watch it and because […]

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Britain’s Best Loved Digital Brands Top 25

28 September 2011 | Tanya Goodin

Today at Tamar we’re launching our “Britain’s Best Loved Digital Brands 2011” league table. This year we’ve refined our table to rank only pure-play digital retail brands. These are the power-house brands helping to ignite […]

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Don’t f8 it up Facebook

21 September 2011 | Tanya Goodin

The social media world is watching & waiting for Facebook’s big announcement at f8 today & it’s pretty much guaranteed that it will involve an announcement that Facebook is moving into the music and content […]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off […]

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London 2012: it’s time for your best ‘Games Plan’

27 July 2011 | Tanya Goodin

It’s a year today ‘till the opening ceremony of the 2012 Olympics when London will take centre stage and the world spotlight will be firmly focused on the UK. If you doubt the heat of […]

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Which British Brands are feeling the love today?

14 February 2011 | Tanya Goodin

Valentine’s Day seemed to us to be the perfect day to release our first “Britain’s Best Loved Brands” table. We’ve been spending at lot of time at Tamar thinking about brand love. What makes a […]

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Search, social, mobile and more – integration is key

4 February 2011 | Tanya Goodin

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing […]

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Incentives are the engine for social commerce growth

31 January 2011 | Tanya Goodin

Tamar’s Social Media Sectors Report 2011 – published today – has some revealing data for brands in both B2C and B2B sectors. Social media is rapidly evolving into social commerce and these trusted online spaces […]

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10 hot digital brands to watch in 2011

17 December 2010 | Tanya Goodin

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy […]