Tanya Goodin

It’s that time of year when pundits start coming out of the woodwork to predict the next big thing. Here are my 15 predictions (15, because Tamar is 15 this year) for what’s going to be happening online in 2010:
1. Social media, and specifically Twitter, will continue to take over the world with the latter [...]

I am over the moon that last night we were named Agency of the Year by the Financial Services Forum at the spectacular Guildhall in London. It was a nail-biting effort by Team Tamar to get there involving a flat tyre, a motorbike rescue dash and a pair of black-tie suit trousers being rescued from [...]

As Bing and News Corporation plot to make up the ground they conceded when neither took the internet seriously, does today’s news that they are eyeing a pact do them any favours?
Their concerns are well founded. Murdoch has recently been telling anyone that would listen that, as a reaction to flagging newspaper sales and falling [...]

As many of you have likely heard, the venerable Stephen Fry brought down the house at the IAB Engage Conference on Wednesday.

I was lucky enough to be in the audience for his ‘fireside’ chat with IAB chairman, Richard Eyre.

The actor/writer/blogger/tweeter/king-of-swimwear talked about a wide range of topics, but mostly waxed poetically about his love of [...]

Image by simonkimber via Londonist
Last month, Twitter demonstrated again that it could mobilize the masses to support a good cause – tweeters worldwide helped the US-based #beatcancer campaign raise $70,000 for four cancer charities AND set a new Guinness World Record for the distribution of the largest mass message through social media.
The Royal British [...]

Your worst nightmare when you throw a party is that you get all your cheese and pineapple nibbles ready, shine the dance floor for your break-dancing employees and then no-one comes.
The worst nightmare on the Internet is that you throw a party and 1 million people come.
Just ask Perform, the digital sports specialists who streamed [...]

Blogging appears to be the hot topic of the week.

On Monday, the US Federal Trade Commission issued a blogger clamp down.

Then on Wednesday, I came across two interesting blog-related posts. In the morning I read through the BBC’s piece about Blogger’s 10th anniversary and accompanying analysis of blogging’s influence on the way people communicate [...]

If you’re a regular reader of the Tamar blog (or indeed, if you follow any of our prolific tweeters on Twitter itself) you will know how much we love the micro-blogging platform du-jour. Not only is it a great way for people like us to keep up with industry news and views, it’s also a [...]

So PricewaterhouseCoopers tells us today as TV’s 50 year reign as the UK’s leading medium is over, with TV accounting for only 21.9% of all advertising spend compared to online’s 23.5%.
Well the inevitable has finally happened (and no, I’m not talking about Wigan
beating Chelsea at the weekend) – UK advertisers are now spending
more on [...]

At last week’s Net Imperative Twitter or Bitter debate, one of the panellist commented, “Facebook is for people you used to know, Twitter is for people you want to know.”
In my opinion, the panellist’s Twitter observation was absolutely spot on.
Unlike Facebook, my Twitter ‘following’ list is dominated by people I’ve never met – a significant [...]