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Online Christmas Retail white paper update

8 December 2010 | Henry Elliss

We’ve had great feedback on our Retail white paper and one of our contacts gave us an update on the top brands that are ‘mobile ready’ for Christmas. Our research team’s methodology focused on what […]

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Mobile set to miss out on great Christmas presence…

29 November 2010 | Tanya Goodin

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn […]

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Top 20 digital predictions for 2011 – part 2

25 November 2010 | Tanya Goodin

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ […]

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H&M Online Fail

24 November 2010 | Milly Diaz

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less […]

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Top 20 digital predictions for 2011 – part 1

23 November 2010 | Tanya Goodin

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the […]

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Before 2011… How did our previous predictions fare?

18 November 2010 | Henry Elliss

Before my boss and Tamar’s CEO Tanya Goodin makes her predictions for 2011 (in what has become an annual tradition, not just here at Tamar but in the industry as a whole) I thought it […]

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Part 4 of 4 – Tamar Infographic series: Natural integrity

24 August 2010 | Tanya Goodin

Our fourth and final Infographic (see #1,#2, #3) draws from the first three to give you a roadmap for online marketing, or at least a very substantial part of it. I use the word ‘final’ […]

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Part 3 of 4 -Tamar Infographic series: driving Conversion

20 August 2010 | Tanya Goodin

Where is the heart of a search and social media campaign? What’s the purpose, the driver? At Tamar, we work to the belief that online marketing campaigns should point and encourage people to the source […]

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Part 2 of 4 – Tamar Infographic series: with Social comes Search

19 August 2010 | Tanya Goodin

Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we […]

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Part 1 of 4 – Tamar Infographic series: captivate, communicate, convert

17 August 2010 | Tanya Goodin

Today, Tamar is launching the first in a series of four Infographics that map the way we deliver the promise of our logo – “the search and social conversion agency”. We’ve seen an explosion in […]

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