Tamar

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Advertising Week Europe: 10 stories that made a big impact

4 April 2014 | Tanya Goodin

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on [...]

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Battle of the insurance brands – Who has the most engaged fans?

1 April 2014 | Henry Elliss

When it comes to social media measurement, there’s a lot of confusion over what measurement constitutes ‘success’ – and which metrics are just fluff. Raw and easy-to-compare numbers likes ‘Fans’ and ‘Followers’ are all well [...]

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2014: The Year of Sport #Go4Greatness

7 February 2014 | Henry Elliss

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – [...]

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Tamar launches #digitalhistory with ‘The Story of Google’

16 January 2014 | Tanya Goodin

Today sees the launch of Tamar’s #digitalhistory infographic series. It struck us recently that we’ve been around a LONG time on the digital landscape. 19 years this year in fact. We could probably lay claim [...]

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10 Digital Marketing Predictions for 2014

18 December 2013 | Tanya Goodin

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting [...]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings [...]

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Tamar and Halfords win at Online Retail Awards

6 September 2013 | Henry Elliss

Yesterday was a great day for the Tamar team, as it saw us adding another trophy to our burgeoning cabinet of awards and achievements. The annual Online Retail Awards were taking place in swanky Kensington, [...]

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In the news: Are Police Forces Using Twitter Effectively?

27 August 2013 | Sarah Graveling

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their [...]

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Tamar supports The Prince’s Trust in highlighting the exam pressure on young people

22 August 2013 | Sarah Graveling

Last week, youth charity The Prince’s Trust launched a piece of research, based on interviews with 2,342 16-25-year-olds, revealing the effect of poor exam results on young people’s futures. The research found that one in [...]

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TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

13 August 2013 | Christine Andres

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch [...]