21 November 2012

Pinterest Launch New Accounts for Businesses!

Pinterest have launched business accounts. The image-centric social network wants to help more businesses provide great content on their platform and make it easy to pin from their websites. These accounts feature new tools and resources specifically for professionals, such as brands, small businesses, and bloggers. This initiative aims to bring in more brands to the website. Ultimately, Pinterest want businesses to get …

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14 November 2012

Facebook launches couples pages!

We bet you were lying in bed recently thinking “I know what is really lacking from our relationship…a couples page on Facebook!” The chance to share all those ‘precious moments’, photos, posts, comments, and to be able to access it forever… We can hear thoughts of “I would just love to be able to take a virtual tour of my love …

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13 November 2012

Twitter has Plans to Introduce Instagram-Style Photo Filters

It’s hardly a surprise, to hear rumours, via New York Times, that Twitter would prefer it if users stayed on their platform, rather than using increasingly popular Facebook-owned Instagram, which is currently the booming photo publishing and filtering service of choice. There has of course, always been a concern that Twitter may stop allowing Instagram to post to it, or that …

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7 November 2012

Statistics, big data and neutral mathematical models are the big winners of #Election2012

After months of anticipation, over 31 million tweets, one million votes and weeks of campaigning, Barack Obama, beat Romney (did we ever doubt it?) to be re-elected US President for four more years. No surprise for this ‘Twitter election’, as the results were announced, the tweet stream went into frenzy, hitting a peak of 327,452 Tweets per minute. What did …

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6 November 2012

Will social media votes count in #Election2012?

Later today, November 6th 2012,  we will finally find out if social media has predicted the outcome of the 2012 US Presidential election, dubbed by many the ‘Twitter election’.  Obama had a much trumpeted social media presence back in his 2008 election campaign, but this is the first election where both candidates have had very active presences, and a clear …

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5 November 2012

How to Successfully Use Social Media For Sales

Recent research has highlighted the fact that consumers are more likely than ever before to opt for the ease of online shopping, over bricks and mortar stores. With social media predicted to bring in high levels of revenue by 2015, it would seem to indicate that sales teams and social media managers need to work closely together in order to …

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2 November 2012

Facebook Trial New Timeline Format

Facebook evidently likes to try and keep things looking fresh! Although the original timeline format was met with mixed reactions, marketers in general seemed to *like* the new format. Facebook is mixing it up, again, and testing a new format. The new format sees all the posts in a single column, on the left, and then activity modules in a …

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24 October 2012

Tamar and our CEO are placed at the heart of social media London community, according to new map

It’s official – Tamar and our CEO Tanya Goodin are right at the centre of the social media community in London, as depicted on GigaPan’s social media London map, which shows visually the connections between the top 1,000 social media companies and experts in London. Our CEO Tanya Goodin is at the heart of the map, right under Stephen Fry …

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23 October 2012

‘Like’ and ‘Star’, being tested on Twitter instead of ‘Favourite’!

Since very early on in the introduction of Twitter, the ‘Favourite’ button has been available to users. The popular ‘Favourite’ feature has been used on Twitter billions of times. This May, tweets were redesigned to make ‘Favourite’ more prominent. Although Twitter have yet to confirm this is an official testing routine, a number of users have seen the ‘Star’ and …

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