8 March 2013

Latest Facebook news feed release – what does it all mean?

In what is fast becoming the most eagerly anticipated/dreaded moment in most Facebook users’ year, Facebook have this week announced the latest iteration of their news feed – making some pretty sweeping changes that will “change the way we use Facebook”… or something like that anyway. Don’t they say that every time? One thing is for sure – it’ll take …

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27 February 2013

The Power of YouTube as a Search Engine

The power and influence of YouTube as a search engine is on the increase and is definitely something to keep an eye on this year. Looking back at our Brand Love 25 campaign, YouTube saw the largest overall community growth with an overwhelming 213% increase. But what does this mean for SEO? As we know, content is essential in generating …

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22 February 2013

First ever live Tweet of a C-section…

This week, an article from @Mashable really caught our attention in the Tamar office. We  always like to stay up to date with the latest events being covered on Twitter. This event was no different, and perhaps one of the most personal momentous things we’ve seen on a live Twitter stream, ever! In case you haven’t heard, this week a Houston’s Memorial Hermann hospital have …

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18 February 2013

TWIST- The Week In Search/Social from Tamar 11th-15th February 2013

We’ve published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: 1.       Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day:  Our 3rd annual #BrandLove25. Our ongoing project to measure the ‘love’ shown in social media communities for Britain’s leading digital brands. …

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15 February 2013

Twitter to start valuing your tweets – how will yours fair?

In an announcement this week, targeted at their Developer community, Twitter have launched a new attribute to their API which ranks/values individual tweets based on their effectiveness. Before you switch off and say “Twitter have API’d what to their Whosit now?”, let me clarify – whilst this is currently a “behind the scenes” change which will only be visible to …

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4 February 2013

Superbowl – The effect for Twitter and Brands

We weren’t just looking for sporting wins in yesterday’s 2013 Super Bowl! Our eyes were on Twitter. The 2012 Super Bowl created an average of over 10,000 tweets per second and peaked at an outstanding 12,000 tweets per second. So we wanted to see if this year’s Super Bowl could break any more records. Odds-makers were expecting 17,000 tweets per …

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