18 June 2013

Imagine a world without Google…

As you will probably have seen by now, the Number 1 spot in our 18 years ‘Digital Milestones’ white paper (read the full report here, or our blog about the top 10 here) was taken by – no surprises for guessing – the launch of Google. Beating Facebook, Web 2.0, Twitter, the iPhone and more, the launch of the world’s …

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14 June 2013

#OMG – Hashtags are coming to Facebook!

Having announced, just a little over a fortnight ago, that they would be launching “Verified Pages”, Facebook have taken another leaf out of Twitter’s book: the world’s biggest social network will soon be supporting hashtags too! Like Twitter, hashtags for Facebook will also allow users to sift through topics of interest in a more organised way. “When you click on …

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15 May 2013

10 top tips for living in harmony with social apps and games

If your Facebook or Twitter feed is anything like mine, yesterday’s announcement that Candy Crush Saga has become the world’s most played game may have inspired a few heated debates about how annoyed people get with “app spam” updates. As somebody who both loves and loathes apps – loving them for their ingenuity and fun, hating them for the crap …

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10 May 2013

This week’s digital stories that caught our eye…

  #TGIF Weekly roundup of some eye catching stories in digital. Just in case you missed them… A month in the life of Twitter: No, this wasn’t an experiment to see which brand spammed your news feed the most, who had the best #competition, who made the trending topics or what your friend did at the weekend…This was a survey created by …

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7 May 2013

YouTube set to announce paid subscription channels

Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week! Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found …

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16 April 2013

Content is Magnetic in Inbound Marketing

We all know how important well written and engaging content is in SEO practice. Ensuring that Google is indexing your website is largely dependent on keeping the content fresh and updated regularly. Over the years we’ve seen the internet evolve at such speed, offering us many opportunities to embrace what is known as inbound marketing. Not only is inbound marketing …

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8 April 2013

Spotlight: The Model for Identifying Influencers | Food and Drink

Just in case you somehow missed it, last week we introduced you to ‘Spotlight’- Tamar’s model for effectively identifying influencers. We also shared the Top 5 influencers in the UK health and beauty sector alongside an up-and-coming influencer. So, what else can Spotlight offer you? Key Benefits of Spotlight: Identifies the most vocal and influential advocates in your brand’s space – the …

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