19 March 2013

Pinterest on the right path to prove value to brands

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand Search Previously if you searched a brand name such as ‘Burberry’, the official Burberry board would be hard to find, with search results showing Burberry …

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15 March 2013

7 Reasons why robust social measurement ROCKS!

If you’ve been following my posts lately, you’ll have heard about TouchScore™ – Tamar’s social media measurement tool. I won’t go over old ground here – if you’ve not read them already, start with “How do you measure the effectiveness of social media? Introducing TouchScore™” and then go on to “TouchScore™ – why do we need effective social measurement?“. Right, …

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12 March 2013

Twitter release brand new stats – what do they mean?

Here at Tamar, it is probably evident to most people that we use and value social media platforms A LOT – with Twitter being one of our favourites.  With over two hundred million monthly active users, Twitter is undoubtedly one of the most powerful media companies in the world. Twitter brings brands together with their audience, and allows them to …

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11 March 2013

TWIST- The Week In Search/Social from Tamar 4th-8th March 2013

We’ve published two blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now:  1. TouchScore – Why do we need effective social measurement?  Discover why a holistic social media measurement tool is important. Find out how TouchScore can help your brand strategy.  2. Latest Facebook news feed release …

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8 March 2013

Latest Facebook news feed release – what does it all mean?

In what is fast becoming the most eagerly anticipated/dreaded moment in most Facebook users’ year, Facebook have this week announced the latest iteration of their news feed – making some pretty sweeping changes that will “change the way we use Facebook”… or something like that anyway. Don’t they say that every time? One thing is for sure – it’ll take …

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27 February 2013

The Power of YouTube as a Search Engine

The power and influence of YouTube as a search engine is on the increase and is definitely something to keep an eye on this year. Looking back at our Brand Love 25 campaign, YouTube saw the largest overall community growth with an overwhelming 213% increase. But what does this mean for SEO? As we know, content is essential in generating …

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22 February 2013

First ever live Tweet of a C-section…

This week, an article from @Mashable really caught our attention in the Tamar office. We  always like to stay up to date with the latest events being covered on Twitter. This event was no different, and perhaps one of the most personal momentous things we’ve seen on a live Twitter stream, ever! In case you haven’t heard, this week a Houston’s Memorial Hermann hospital have …

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