27 August 2013

In the news: Are Police Forces Using Twitter Effectively?

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their official accounts to follow celebrities, sports teams and fashion brands. The police account for Lambeth, South London, was subject to complaints after it was found …

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21 August 2013

TouchScore™ – how can you get consumers to interact with you online? | Sports Nutrition

If you have been following our blog in recent weeks then you should be familiar with TouchScore™ – a robust and future-proof holistic social measurement tool, which we built. In short, TouchScore™ allows brands to compare themselves against competitors using the following criteria (comprised of 100 different metrics and measurements): Visibility: how visible your brand is to consumers online, in …

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13 August 2013

TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch up with the rest of us. As demonstrated with the world’s popular beverages brands in our first TouchScore™ post in this series, this week we’ve decided to …

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6 August 2013

TouchScore™ – how much impact does your brand have on consumers online? | Beverages

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ in all its future-proof and robust glory! Over the next couple of weeks, we’ll be evaluating some of the world’s leading brands across some of …

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8 July 2013

YouTube Pro… The Rise of Bloggers and YouTubers.

Remember when bloggers would make videos of themselves messing around as an entertaining hobby to share with friends? It seems those days are long gone. Today, bloggers and YouTubers can potentially have the biggest influence over your target customers… Popular bloggers and YouTubers set themselves up by creating videos on areas that they are passionate about, as well as commenting …

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18 June 2013

Imagine a world without Google…

As you will probably have seen by now, the Number 1 spot in our 18 years ‘Digital Milestones’ white paper (read the full report here, or our blog about the top 10 here) was taken by – no surprises for guessing – the launch of Google. Beating Facebook, Web 2.0, Twitter, the iPhone and more, the launch of the world’s …

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14 June 2013

#OMG – Hashtags are coming to Facebook!

Having announced, just a little over a fortnight ago, that they would be launching “Verified Pages”, Facebook have taken another leaf out of Twitter’s book: the world’s biggest social network will soon be supporting hashtags too! Like Twitter, hashtags for Facebook will also allow users to sift through topics of interest in a more organised way. “When you click on …

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