13 August 2013

TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch up with the rest of us. As demonstrated with the world’s popular beverages brands in our first TouchScore™ post in this series, this week we’ve decided to …

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6 August 2013

TouchScore™ – how much impact does your brand have on consumers online? | Beverages

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ in all its future-proof and robust glory! Over the next couple of weeks, we’ll be evaluating some of the world’s leading brands across some of …

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8 July 2013

YouTube Pro… The Rise of Bloggers and YouTubers.

Remember when bloggers would make videos of themselves messing around as an entertaining hobby to share with friends? It seems those days are long gone. Today, bloggers and YouTubers can potentially have the biggest influence over your target customers… Popular bloggers and YouTubers set themselves up by creating videos on areas that they are passionate about, as well as commenting …

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18 June 2013

Imagine a world without Google…

As you will probably have seen by now, the Number 1 spot in our 18 years ‘Digital Milestones’ white paper (read the full report here, or our blog about the top 10 here) was taken by – no surprises for guessing – the launch of Google. Beating Facebook, Web 2.0, Twitter, the iPhone and more, the launch of the world’s …

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14 June 2013

#OMG – Hashtags are coming to Facebook!

Having announced, just a little over a fortnight ago, that they would be launching “Verified Pages”, Facebook have taken another leaf out of Twitter’s book: the world’s biggest social network will soon be supporting hashtags too! Like Twitter, hashtags for Facebook will also allow users to sift through topics of interest in a more organised way. “When you click on …

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15 May 2013

10 top tips for living in harmony with social apps and games

If your Facebook or Twitter feed is anything like mine, yesterday’s announcement that Candy Crush Saga has become the world’s most played game may have inspired a few heated debates about how annoyed people get with “app spam” updates. As somebody who both loves and loathes apps – loving them for their ingenuity and fun, hating them for the crap …

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10 May 2013

This week’s digital stories that caught our eye…

  #TGIF Weekly roundup of some eye catching stories in digital. Just in case you missed them… A month in the life of Twitter: No, this wasn’t an experiment to see which brand spammed your news feed the most, who had the best #competition, who made the trending topics or what your friend did at the weekend…This was a survey created by …

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