10 January 2014

Facebook in U-Turn over unpopular ad feature

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of their friends, such as post ‘Likes’. Hence, should one of your friends like or check into a shop, their face could be displayed in your …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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15 October 2013

Digital December: ‘Tis the Season to be Social

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise on customers across their digital marketing channels. Last week, we looked at SEO and shared 10 tips on how brands can get their websites search-ready …

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11 October 2013

How to turn disaster into opportunity – pay attention Asda!

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to its knees and was quickly removed – and followed up by a statement saying they wouldn’t be honouring any outstanding orders which used the voucher. …

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6 September 2013

Tamar and Halfords win at Online Retail Awards

Yesterday was a great day for the Tamar team, as it saw us adding another trophy to our burgeoning cabinet of awards and achievements. The annual Online Retail Awards were taking place in swanky Kensington, and Tamar were nominated for not one, not two but three awards. As well as the winning nomination for Halfords, Tamar clients sk:n were also …

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27 August 2013

In the news: Are Police Forces Using Twitter Effectively?

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their official accounts to follow celebrities, sports teams and fashion brands. The police account for Lambeth, South London, was subject to complaints after it was found …

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21 August 2013

TouchScore™ – how can you get consumers to interact with you online? | Sports Nutrition

If you have been following our blog in recent weeks then you should be familiar with TouchScore™ – a robust and future-proof holistic social measurement tool, which we built. In short, TouchScore™ allows brands to compare themselves against competitors using the following criteria (comprised of 100 different metrics and measurements): Visibility: how visible your brand is to consumers online, in …

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13 August 2013

TouchScore™ – how can you develop brand-consumer relationships? | Outdoors

Last week we brought back TouchScore™, our holistic social measurement tool. If you somehow missed our blog feature on ‘visibility’ – the first of five TouchScore™ components, feel free to have a read to catch up with the rest of us. As demonstrated with the world’s popular beverages brands in our first TouchScore™ post in this series, this week we’ve decided to …

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6 August 2013

TouchScore™ – how much impact does your brand have on consumers online? | Beverages

When was the last time you measured the effectiveness of social media? Not so long ago, we introduced you to TouchScore™, our very own holistic social media measurement tool. This month, we’re bringing back TouchScore™ in all its future-proof and robust glory! Over the next couple of weeks, we’ll be evaluating some of the world’s leading brands across some of …

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