31 July 2014

Facebook: Searching to become the next Google

Last week, Mark Zuckerberg announced his ambition to turn Facebook into a competitor to search engines like Google and Bing. Zuckerberg highlighted the work which has been done towards improving the social network’s ability to display relevant content, revealing his plan to encourage users to stay on Facebook for longer, and utilize the site beyond its social media function. Obviously, …

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30 June 2014

10 bite-sized social media facts from the World Cup

Over half-way through the World Cup, and the way global brands have been capitalising on the event is impressive. We’ve had some innovative marketing thanks to Suarez’s bite, more Facebook conversations than the Winter Olympics, the Oscars and the Superbowl combined, and games that have generated 16million+ tweets – with impressive growth in Twitter followers from individual player accounts too. …

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21 May 2014

Shhhhh – Twitter offers the Sound of Silence with mute button

Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite …

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25 April 2014

Is Google+ about to ride off into the sunset?

Speculation is rife about the future of Google+ today, with the announcement that Vic Gundotra – the head of the social network – is stepping down from the role. Whilst the departure of figure like Gundotra isn’t necessarily always a bad sign, TechCrunch is reporting that more shake-ups are on the way for the ailing platform. A number of the …

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23 April 2014

What can we learn from #nomakeupselfie?

The Word of 2013 was awarded to “selfie” by the Oxford English Dictionary, and its popularity doesn’t show any signs of slowing down. Last month you may have noticed your Facebook, Twitter and Instagram feeds being dominated by selfies of women with no makeup on (with the hashtag #nomakeupselfie)… and even some of men with a full-face of makeup. Originally, …

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26 March 2014

Facebook buys virtual reality firm Oculus for $2 bn

Yesterday, Facebook announced the purchase of virtual reality technology firm Oculus for $2 bn. The deal will include $400m in cash, as well an additional $1.6bn in Facebook shares. On top of that, the employees could receive another $300m in performance bonuses. Following the recent purchase of mobile service WhatsApp and that of Instagram in 2012, this is yet another …

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11 March 2014

5 ways that Facebook’s page redesign completely misses the point

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to make the page more streamlined, allowing users to find what they want to know more quickly and helping admins to monitor the effectiveness of their …

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