Social Media

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Is Facebook’s teen exodus all it seems?

23 January 2014 | Valentin Boulan

Over the past few days there has been plenty of discussion about Facebook’s so called decline among young users, with some reports going as far as to describe the social media giant as ‘dead and […]

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Facebook in U-Turn over unpopular ad feature

10 January 2014 | Valentin Boulan

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of […]

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10 Digital Marketing Predictions for 2014

18 December 2013 | Tanya Goodin

As has become traditional at this time of year, I’ve been compiling our predictions about how the world of digital will change in the coming 12 month. This year’s digital predictions have been particularly interesting […]

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2013 Digital Predictions – How did we do?

17 December 2013 | Henry Elliss

It’s that time of year again when Tanya launches her digital predictions for the year ahead – but while these are being carefully considered, here’s a chance to look back on the wins and failings […]

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Facebook loves Google – What Facebook marketers can learn from SEO

16 December 2013 | Henry Elliss

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are […]

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mChristmas – A mobile site (or app) is not just for Christmas

26 November 2013 | Tanya Goodin

Our mChristmas feature has been focused on mobile commerce in the run up to Christmas, because the festive period is such an important one for most retailers. However, providing an excellent online experience across all […]

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Digital December: ‘Tis the Season to be Social

15 October 2013 | Aqil Rouf

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise […]

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How to turn disaster into opportunity – pay attention Asda!

11 October 2013 | Henry Elliss

Many of you will have witnessed the very public cock-up by supermarket giant ASDA yesterday. In case you didn’t, here’s a tweet-sized summary: A rogue £50 discount code somehow got released, brought their site to […]

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Digital December: Crack the Christmas Crowds Online

1 October 2013 | Tanya Goodin

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for […]

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“Unconference” – Card Games and Beer Pong: A New Means of Networking in Social Media Marketing?

27 September 2013 | Valentin Boulan

  As the Tamar team prepared to attend events at the Social Media Week in London, there was a sense of uncertainty. Would these events simply be run-of-the-mill talks to remind us that using social […]

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