23 April 2014

What can we learn from #nomakeupselfie?

The Word of 2013 was awarded to “selfie” by the Oxford English Dictionary, and its popularity doesn’t show any signs of slowing down. Last month you may have noticed your Facebook, Twitter and Instagram feeds being dominated by selfies of women with no makeup on (with the hashtag #nomakeupselfie)… and even some of men with a full-face of makeup. Originally, …

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26 March 2014

Facebook buys virtual reality firm Oculus for $2 bn

Yesterday, Facebook announced the purchase of virtual reality technology firm Oculus for $2 bn. The deal will include $400m in cash, as well an additional $1.6bn in Facebook shares. On top of that, the employees could receive another $300m in performance bonuses. Following the recent purchase of mobile service WhatsApp and that of Instagram in 2012, this is yet another …

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11 March 2014

5 ways that Facebook’s page redesign completely misses the point

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to make the page more streamlined, allowing users to find what they want to know more quickly and helping admins to monitor the effectiveness of their …

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24 February 2014

Which athletes triumphed at the Sochi Socialympics?

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London 2012 has lead to a lot of interest in how the Sochi games would compare. Just like we did during London 2012, here at Tamar …

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19 February 2014

TouchScore Sport 2014 – #Go4Greatness

Here at Tamar we’ve been working on a piece of research which will look at how sports brands are capitalising on this 2014 ‘Year of Sport’. Using our TouchScore tool, we will be tracking the social media and digital marketing performance of the Top 10 global sports brands to see how their performance changes, and is impacted by, this year’s …

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7 February 2014

2014: The Year of Sport #Go4Greatness

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – here in the UK we’ve got a lot of reasons to celebrate our sporting prowess in 2014. As well as Sochi 2014, the Tour de …

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4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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10 January 2014

Facebook in U-Turn over unpopular ad feature

In a recent and unexpected blog post, Facebook announced they will be phasing-out their controversial ad feature, ‘Sponsored Stories’. First introduced in 2011, the feature automatically displays ads to users based on the activity of their friends, such as post ‘Likes’. Hence, should one of your friends like or check into a shop, their face could be displayed in your …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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